A Look At Our Demographics


We recently looked at a sample of 50,000 views to gain an understanding where our demographics are. It’s a valuable exercise in that it helps us plan content. It’s also useful for our Industry Partners giving them a chance to put their product in front of a global community. Blog visitors are highly focused, what I refer to as “a la carte” readers, and they’re more likely to act on a product review than  legacy print readers.




United States 27,607 55.2%
Canada 1,627 3.2%
United Kingdom 1,523 3.0%
France 1,253 2.5%
Germany 907 1.8%
Italy 899 1.8%
Russian Federation 788 1.6%
All Others 15,396 30.8%
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