Things That Get My Goat…

I came across this product while doing charitable work at an assisted living facility. The elderly gentleman that had it was thrilled because someone had given him a bottle of HUGO, the brand name for Hugo Boss men’s fragrances.

IMGThis is what this 87 year old man actually had… You should be able to enlarge the picture by clicking on it.

The packing unlawfully (at least in my view) takes advantage of the HUGO and Hugo Boss brands to mislead the buyer. This is becoming a problem much too serious to ignore. The marketer uses carefully crafted language to disassociate themselves with Hugo Boss, Inc. They call it “eau de toilette,” which is revealing of its quality.

This is a problem encountered by a number of companies in our industry; Extrema Ratio, Prato, Italy is but one example.

I want to leave you with this one thought. A great many of you sold everything but the kitchen sink to start your small business. You’ve worked tirelessly and risked what you had and didn’t have to develop a product and a brand. Your brand is your good name, and that of your business, but all too often there are those that abuse it.

Don’t tolerate this nonsense. Have a heart-to-heart with your Congressman or Senator. Ultimately it is you and your customer that pays the price.

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