Brownells Rebrands With A New Logo



MONTEZUMA, Iowa – Brownells has unveiled its new logo, an updated version of its signature Dall Sheep Ram. The new ram features more prominent horns with growth ridges, symbolizing Brownells’ 75 years of maturity, wisdom and reliability in its service to customers and the entire firearms industry.

Company founder Bob Brownell selected the Dall Sheep Ram as the company’s official logo in 1947 because of its beauty, size, instinct and strength. A successful Dall sheep hunt takes the right knowledge, the right gear and plenty of experience – an embodiment of Brownells’ principles.

Included in the new logo is Brownells’ new brand message – Serious About Firearms Since 1939™ – which distills the company’s legacy, present and future.

“We’re just freshening the paint a little,” said Frank Brownell, Chairman of the Board. “We’re not changing our direction, product selection or service; we’re just making some slight adjustments to our look and our message to customers. Brownells has a mighty proud tradition of really being to the go-to place for anyone who wants to work on, customize, or repair guns. We truly are serious about firearms.”


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