Burris Optics Launches New Brand Look and New Website

Greeley, CO, (January 2015) – As part of a complete rebranding effort, Burris®, a leader in riflescope technology, unveiled a dramatic new look at SHOT Show 2015. With their rebranding comes an iconic new logo, distinctive packaging, refreshed product design, powerful advertising and a modern, responsive website. Burris’s new brand message, look and feel encourages customers to embrace the hunting and shooting lifestyle and, as the new tag line suggests, “Find What Matters.”  
“The Burris rebrand was extremely well received by our customers at SHOT Show,” said Stephen McKelvain, Chief Global Marketing Officer of Beretta’s optics division. “The classic look communicates the American ingenuity, innovation and technology to build optics that unify the shooter, firearm and cartridge for the confidence to hit any target at any range again and again.”
Employing the latest in responsive technology, the new Burris website has been designed to enhance the customer’s browsing experience whether on a mobile phone, tablet or desktop computer. The new website features expanded product and reticle information, dramatic photography, exciting videos, and intuitive navigation. The result is a website with the modern functionality to ensure every customer finds the perfect Burris optic for their next hunting or shooting adventure.
“We believe that our brand now better communicates the passion everyone in our company feels for the shooting sports,” says Burris General Manager Dale Pratt. “We are not just optics experts, we’re hunters and shooters too. Our new brand platform will guide us in providing customers with the products and information they need to embrace the sport we love. Our new website makes it easier to help them choose exactly the right Burris riflescope or sight for success, shot after shot, and a memorable hunting and shooting experience.”

For a video that shows exactly what “Find What Matters” means, click the image.
To view the new Burris website and its wide selection of riflescopes, sights, and mounting accessories, visit

About Burris Company, Inc.
Founded in 1971 and headquartered in Greeley, CO, Burris Company offers a complete line of premium optics, including riflescopes and sights for hunting, competition, and law enforcement; plus handgun scopes, spotting scopes, mounts and accessories. For more information on the complete line of Burris products, visit
BurrisOptics.com or Facebook.com/BurrisOptics.

Our mailing address is:

Burris Optics, 920 54th Avenue, Greeley, CO 80634

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