Midlothian, Va., February 6, 2017 — GPO USA, the industry’s newest premium optics company, introduces the PASSION™ HD binocular portfolio. This product is German designed and engineered, and it combines quality, features, price and value for the benefit of the American hunter. The PASSION™ HD binocular lineup is built on a high-performance and highly durable magnesium frame and includes 42mm and 50mm objective lens models.

“PASSION™ HD hits the core of what most serious hunters are using in the field. It is
incredibly well built, optically breathtaking and will be immediately recognized as a leader in its space,” says Michael Jensen, owner and CEO of GPO, USA. “Feature for feature, spec for spec, this product simply outshines other competitive premium European product lines.”

The PASSION™ HD binocular line will be initially offered in 8×42, 10×42, 8.5×50, 10×50 and 12.5×50 models. With a durable magnesium frame; pop-up locking center-focus diopter; smooth-rotating, aluminum, locking eyecups; and a magnesium micro-bridge that is built ergonomically for maximum hand-holding comfort, these binoculars will meet the needs of everyone looking for a high-performance field optic. Models include a wide angle field of view, PASSIONdrop™ hydrophobic lens coatings, GPObright™ high transmission lens coating technology, extended eye relief, and close focus capabilities that are sure to please the optical enthusiast. Additionally, it comes with a custom molded hard case.

“We packed this product with optical and technical features that far exceed the competitive
rivals, and fought to keep pricing reasonable. Those of us who have suffered thorough
horrible hunting conditions, been in freezing cold or extreme wet hunting environments, will
appreciate a product like this,” says Jensen.

All GPO products purchased in the United States include the GPO, USA “Spectacular Lifetime Warranty.” Full details of this warranty can be found at
WE FIGHT – WE SUPPORT – WE CARE. GPO, USA is proud to contribute a portion of all sales proceeds to the following organizations: Rocky Mountain Elk Foundation, National Rifle Association, Safari Club International, and the American Birding Association. For additional information on these efforts, visit or email




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