Crimson Trace Recognized as Top Brand


(Wilsonville, OR)—Crimson Trace has been recognized as America’s Top Brand of Laser Sights in a recently released Southwick Associates report—“2016 Annual Hunting & Shooting Participation and Equipment Purchase Report.”  This list of leading companies was compiled from internet-based surveys completed in 2016 by the Southwick Associates and panels. More than 100 hunting and shooting products were tracked in the Southwick Associates bi-monthly consumer purchase surveys.

“Crimson Trace is again honored to receive national recognition for the innovative technology and cutting-edge products we provide to firearms owners everywhere,” says Lane Tobiassen, Crimson Trace President. “Our dedicated employees take pride in creating these top brand products and in serving our growing customer base with their firearms laser sight and lighting needs.” Crimson Trace has provided products to nearly 3 million customers since opening its doors more than two decades ago.

Wilsonville, Oregon based Crimson Trace manufactures green and red laser sights, plus lights, that fit thousands of firearms, including long guns such as the popular AR/MSR rifles. Many of those firearms are used for home- and self-defense purposes and the use of laser sights offers the firearm owner many advantages. Crimson Trace’s patented Instinctive Activation™ laser system operation button—another company innovation—is located on the front of the grip within the rubber portion. Grasping the grip naturally will place a finger on top of the activation button and operate the laser sight. Most Crimson Trace products incorporate this technology.

Crimson Trace has also earned more recent recognition. The company’s LiNQ™ wireless light and laser control system has earned the National Rifle Association’s 2017 Golden Bullseye Award as Accessory of the Year.

Southwick Associates is a market research and economics firm specializing in the hunting, shooting, sportfishing, and outdoor recreation markets.  For more than 25 years, Southwick Associates has established a proven record for delivering comprehensive insights and statistics assisting business and strategic decisions across the outdoor industry. The Florida-based company’s syndicated panel research tracks consumer activities and expenditure trends.

Crimson Trace offers more than 260 laser sight, lighting products and holsters to firearms owners through 2,500+ dealers across America. The company’s innovative and award-winning products can be easily installed without requiring modification of the firearm — or knowledge of special gunsmith skills. To aid purchasers with product installation, the packaging includes the required batteries, installation wrenches, owners’ manual and other items. For more information on Crimson Trace products, dealers, dealer locations, and to obtain a free copy of the 2017 catalog, visit or call 800-442-2406.

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