NEWTOWN, Conn. — The National Shooting Sports Foundation Board of Governors is pleased to announce the appointment of its newest board member, Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, of SIG SAUER. Taylor will be filling a seat left vacant by the departure of Colt Manufacturing’s Dennis Veilleux, with his term expiring at the end of 2019.
In his role with SIG SAUER, Taylor leads all global marketing initiatives and U.S. commercial sales, as well as product development for the company. This spans Sig Sauer’s complete systems including firearms, electro-optics, ammunition, suppressors and air sport pellet guns. He has served in this role since March of 2015.
Prior to joining SIG SAUER, Taylor was Senior Vice President, Sales and Marketing, at Mossberg from 2010 to 2015. He spent five years at Smith & Wesson as Vice President, Marketing and Product Development. During his tenure at Smith & Wesson, he led the development and introduction of the now iconic Military & Police (M&P) pistol and rifle lines. Taylor also spent time at Remington/Freedom Group where he served as Senior Vice President overseeing several special projects.
Prior to joining the outdoor industry, he had executive experience with The Coca-Cola Company where he worked for more than two decades in various areas, including senior management positions in sales and marketing. He also served in senior management positions at Frito-Lay for three years.
Taylor serves on a volunteer basis as Chairman and Executive Director of Honored American Veterans Afield (HAVA). HAVA is a 501(c)3 organization formed by companies in the shooting and outdoor industry with the purpose of raising awareness and further assisting disabled veterans with their healing process through guided hunts, shooting events and other outdoor sports activities. Taylor was part of a group that founded the organization in 2007. He has also served on the International Hunter Education Association (IHEA) Foundation Board of Directors and is involved in many other hunting and shooting support organizations. He is personally passionate about shooting sports and has served on various other boards and initiatives in support of shooting, hunting and protection of the 2nd Amendment.