Steyr Arms to Host Its 5th Annual Open House & Factory Direct Sale


BESSEMER, Ala. (Aug. 20, 2018) — Steyr Arms, in conjunction with its local dealers, will hold its fifth annual three-day Open House and Factory Direct Sale at its Bessemer headquarters on Aug. 23 to 25. Located at 2530 Morgan Road in Bessemer, Steyr Arms will open its doors to its spacious 3,000-square foot showroom to the public from 9 a.m. until 4 p.m. this Thursday, Friday and Saturday. The showroom is usually open by appointment only.

This annual event gives hunters, shooters and firearms enthusiasts an opportunity to visit the Steyr Arms U.S. headquarters, learn more about the Steyr, Merkel, JAGDHUND and X JAGD product lines and take advantage of some really great discounts and packages on firearms, accessories and apparel. In addition, there will be five giveaways of Steyr and Merkel firearms.

Customers attending the event will also have the opportunity to speak with representatives from the Steyr Arms Training Academy, Swarovski Optik, Hunters HD Gold and Jay’s Hydrographics. Representatives from each will be onsite to answer questions and provide information on their products and services.

For those who are unable to attend this event in Bessemer, Steyr will be offering demo and writer sample guns at significant savings online beginning the morning of Aug. 23rd. These firearms will be sold on a first-come, first-serve basis. This will also be the case for the online sale of select parts and accessories throughout the duration of the event.

The Open House and Factory Direct Sale happens only once a year, so mark your calendar and cash in on the savings while you can.

Established in 1864, Steyr Mannlicher, GmbH, is one of the world’s oldest and most prestigious firearms manufacturers. Steyr’s comprehensive lines of premium hunting rifles and precision sporting and tactical firearms are technically mature, and their subtle elegance also communicates the harmony between appearance and substance. Steyr’s legendary SBS actions and cold-hammer-forged barrels are distinctive and unparalleled. Steyr Arms is the subsidiary headquarters of Steyr Mannlicher in the U.S., and it is also the exclusive importer for Merkel firearms, JAGDHUND and X JAGD apparel. For more information, contact Steyr Arms at 2530 Morgan Rd., Bessemer, AL 35022; call (205) 417-8644; or visit

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