Newington, N.H. (October 22, 2018) – SIG SAUER, Inc.is pleased to announce they were recently honored with three awards at the 2018 National Association of Sporting Goods Wholesalers (NASGW) Annual Expo Dinner in Pittsburgh, Pennsylvania held October 16, 2018.
2018 NASGW Leadership Award for “Innovator of the Year”: NASGW Leadership Awards are given to association members that exemplify a commitment to two-step distribution in the sporting goods industry and provide outstanding value and service. Nominees for the NASGW Leadership Awards are evaluated on four key criteria: 1) distribution policy, 2) marketing, 3) sales and promotion, 4) logistics and operations and NASGW and industry support.
“It’s a tremendous honor for all of us at SIG SAUER to be recognized by NASGW with the Leadership Award for Innovator of the Year. We truly value and appreciate our partnership with the distributor network represented through NASGW, and work tirelessly to bring forward innovative products and programs that showcase our diverse product offering,” said Tom Taylor, Chief Marketing Officer and Executive Vice President Commercial Sales, SIG SAUER Inc. “This award is also a testament to the professionalism, hard work, and dedication of our commercial sales team that goes above and beyond every day to represent the SIG SAUER brand, our products, and our programs to this valued network of distributors.”
The SIG SAUER Electro-Optics Ballistic Data Xchange System (BDX) and the SIG SAUER P365 pistol were each honored with a 2018 NASGW-POMA Caliber Award. The NASGW-POMA Caliber Awards are a partnership between the (NASGW) and the Professional Outdoor Media Association (POMA) to recognize new and innovative products within the sporting goods industry for the year. Products are submitted by manufacturers for each category and evaluated on the following criteria: uniqueness, market need, the value of the product, ingenuity, and presentation.
2018 NASGW-POMA Caliber Award “Best New Optic”: Since its introduction in May 2018 the SIG SAUER Electro-Optics Ballistic Data Xchange (BDX) system has earned multiple industry awards and can now count the 2018 Caliber Award for “Best New Optic” as one of them. BDX is a fully integrated rangefinder and riflescope system that utilizes Applied Ballistics and Bluetooth™ to calculate and illuminate the exact holdover dot for the perfect shot. BDX is simple, fast, and intuitive – just connect the dot. The SIG BDX app is available for Android or iOS devices.
“We are really proud that our BDX rangefinder and riflescope system continues to be recognized by writers and our industry peers for its innovation in optics,” began Andy York, President, SIG SAUER Electro-Optics. “This Caliber Award is shared and appreciated by everyone on the team at SIG SAUER that worked to develop the BDX system, and bring a product to market that fuses technology in a simple way with traditional rangefinders and riflescopes – changing the game for hunters and shooters everywhere.”
2018 NASGW-POMA Caliber Award “Best Overall Product”: The SIG SAUER P365 earned the highest honor amongst the 2018 NASGW-POMA Caliber Awards for “Best New Overall Product”. The P365 is an everyday, concealed carry pistol. The high-capacity, micro-compact pistol is smaller and lighter than other pistols in its class. It features a patented, modified double-stack magazine for a 10+1 full-size capacity, with a 12-round factory-made magazine available for 13-round capacity.
“Receiving this year’s Caliber Award for Best Overall Product in 2018 is a very fitting accolade for the P365 because this pistol checks all the boxes when it comes to ingenuity, value, and uniqueness,” added Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales. “We developed the P365 because we saw a need in the market for a true high-capacity micro-pistol that would meet our high standards for quality and performance. Based on the popularity of the pistol, and the continued demand for it in the marketplace, we proved to be successful in our mission and we could not be more proud to have our achievements with the P365 recognized by these two organizations.”
This is the first NASGW Leadership Award for SIG SAUER, and the second and third NASGW-POMA Caliber Award for SIG SAUER products. In 2017 the SIG SAUER P320 X-Carry received the NASGW-POMA Award for “Best New Handgun.”
About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy – a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany. For more information about the company and product line visit: sigsauer.com.