SIG SAUER Electro-Optics Kicks-Off 2019 with New Partnership with Eastmans’ Publishing Group

Newington, N.H. (January 10, 2019) – SIG SAUER Electro-Optics is pleased to kick-off 2019 with a new, multi-year partnership with Eastman’s Publishing Group. This exciting new partnership between SIG SAUER Electro-Optics and Eastmans’ Publishing Group will include becoming the exclusive optic provider for Eastmans’ Hunting TV, sponsorship of Eastmans’ Elevated Podcast and Beyond the Grid webisode series, advertising in both Eastmans’ Hunting & Bowhunting Journals, and extensive digital advertising across Eastmans’ online platforms.

SIG SAUER Electro-Optics Kicks-Off 2019 with New Partnership with Eastmans’ Publishing Group

“We are extremely honored to be working with the whole team at Eastmans’ Hunting. As a western-based optics company, we share their passion for hunting, the outdoors, and their legacy of conservation and preservation to benefit future generations,” began Andy York, President, SIG SAUER Electro-Optics. “With this partnership Eastmans’ will become an integral part of our team. Their insights will be invaluable to both product line development and our strategic planning efforts. This is an exciting partnership for SIG SAUER Electro-Optics and we can’t wait to start working with Eastmans’.”

Founded in 1956, Eastmans’ is one of the largest, most influential names in the hunting industry. Headquartered in Powell, Wyoming the company has since grown into a multimedia corporation whose roots are grounded in the ethics of fair chase hunting. Eastmans’ strives to help their audiences become more skilled and ethical hunters, while expanding their knowledge, appreciation and awareness of the outdoors and wildlife through entertainment media. 

“The future of SIG SAUER Electro-Optics is very bright. Their advancements in rangefinding technology, in addition to their plans for future product advancement across all of their categories, has us very excited,” added Ike Eastman, President, Eastmans’ Publishing Group. “All of us here at Eastmans’ are looking forward to developing and growing this partnerships and the future of our companies working together.”

Eastmans’ Hunting TV, airs on weekly on The Outdoor Channel.

About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy – a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany. For more information about the company and product line visit:

About Eastmans’ Publishing, Inc.
Eastmans’ Publishing, Inc. publishes two magazines (Eastmans’ Hunting Journal & Eastmans’ Bowhunting Journal), producing a nationally recognized TV show (Eastmans’ Hunting TV), a popular webisode series (Beyond The Grid), a podcast (Eastmans’ Elevated), a full digital and social media suite, along with numerous books and DVDs focused on hunting in the western United States.

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