SIG SAUER Receives Three NRA Golden Bullseye Award for 2019


Newington, N.H. (January 18, 2019) – SIG SAUER, Inc. is pleased to announce that it has been recognized with three NRA Golden Bullseye Awards for 2019 from multiple NRA publications across multiple product categories.

SIG SAUER Receives Three NRA Golden Bullseye Award for 2019

To qualify for a Golden Bullseye Award, products must meet the following criteria: 1) be introduced and available to the consumer prior the awarding of the Golden Bullseye, 2) have been tested by a staff member of the publication or affiliated media, 3) have proven reliability in the field, and meet or exceed evaluator expectations, 4) be innovative in design and function, 5) be perceived as a value to the purchaser, and 6) be styled in a manner for the shooting and hunting industry.

Shooting Illustrated, 2019 Golden Bullseye, “Handgun of the Year: P365 Micro-Compact Pistol”:Since its introduction in January 2018, the SIG SAUER P365 pistol has taken the market by storm, and is the top selling pistol on the market today.  The P365 is an everyday, concealed carry pistol. This high capacity micro-compact pistol is smaller and lighter than other pistols in its class. It features a high-capacity, patented modified double-stack magazine for a 10+1 full-size capacity, with 12-round factory made magazines available for 13-round capacity.

“Since the P365 was introduced to the world, the pistol has received high praise for its revolutionary design combining micro-compact sizing, with full-size capacity,” began Tom Taylor, Chief Marketing Officer, and Executive Vice President, Commercial Sales, SIG SAUER, Inc.  “The P365 pistol has overwhelmingly become the industry choice for Handgun of the Year, and to be able to add Shooting Illustrated’s NRA Golden Bullseye for Handgun of the Year to this list of expanding accolades is truly exceptional.”

American Rifleman, 2019 Golden Bullseye, “Ammunition Product of the Year: SIG Elite 365 Ammunition”: Elite performance ammunition designed for short barrel, concealed carry pistols, such as its namesake – the revolutionary P365 everyday carry high-capacity, micro-compact pistol.  Available in Full Metal Jacket (FMJ) and V-Crown, SIG 365 ammunition uses a proprietary blend of low-flash, clean burning powders for maximum performance, shootability, and reduced recoil.

“When we introduced the 365 pistol, we wanted to take it to the next level and optimize the user experience.  We did this by developing the SIG Elite 365 ammunition specifically engineered for all short barrel concealed carry pistols,” added Taylor.  “To have the SIG Elite 365 ammunition recognized with American Rifleman’s NRA Golden Bullseye for Ammunition Product of the Year is really the exclamation point on the 365 story, and we are incredibly proud.”

American Hunter, 2019 Golden Bullseye, “Optic of the Year: SIG SAUER BDX System”: The SIG SAUER Electro-Optics BDX system combines traditional hunting equipment with technology.  BDX™ is a fully integrated rangefinder and riflescope system that utilizes Applied Ballistics Ultralight and Bluetooth™ to calculate and illuminate the exact holdover dot for the perfect shot. BDX™ is simple, fast, and intuitive – just connect the dot. The SIG BDX app is free and available for Android or iOS devices.

“When developing the BDX system our goal was to couple innovation with equipment that hunters and sportsmen were accustomed to. This NRA Golden Bullseye award from American Hunter is affirmation that we achieved what we set out to do by combining advanced ballistics technology into the simple, affordable, and easy to use BDX platform,” concluded Andy York, President, SIG SAUER Electro-Optics.

About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy – a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany. For more information about the company and product line visit:



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