B&T Forms Strategic Partnership with Direct Impact Media Group

B&T selects Direct Impact Media Group as public relations agency of record.

TAMPA, FL (July 22, 2019) – B&T, Inc. is proud to announce its strategic partnership with Direct Impact Media Group, who is providing a full-suite of marketing and brand services for B&T.

Direct Impact is serving as the day-to-day point of contact for all media inquiries related to B&T, and is implementing a host of marketing communications, social media and public relations efforts to educate end-users and media about the specialty products that B&T produces.

“Direct Impact is comprised of experts with proven experience in this field,” said Tim Nickler, President and CEO of B&T. “Direct Impact brings a vast level of product knowledge, an unmatched background and industry perspective, as well as unique skill sets uncommon to other public relations agencies within the shooting, hunting, and outdoor space.”

Direct Impact Media Group will manage all aspects of public and media relations for B&T. “It is a privilege to represent such an innovative brand that produces the finest products in its category,” said Jordan Hunter, co-founder, Direct Impact Media Group. “We are excited by the opportunity to provide B&T with our services and assisting them in achieving their goals of increasing brand recognition, establishing long-lasting relationships within the industry and enhancing communication with current and future customers.”

Direct Impact Media Group

Direct Impact Media Group is a full-service public relations agency specializing in shooting, hunting, and outdoor lifestyle industries, providing not only consumer reach but more importantly the right consumer reach.

B&T

B&T, a Florida-based subsidiary of the formerly known B&T AG SWITZERLAND, which was founded in 1991 as a designer and manufacturer of the industry’s most advanced suppressors. Under the leadership of Karl Brügger, B&T has evolved into a world leader in the design, manufacture, and sale of the most technologically advanced, high performance weapons systems in the world. From the comprehensive APC (Advanced Police Carbine) line, recently adopted by the United States Army, to the new 9mm USW® (Universal Service Weapon) and USW conversion kits, B&T weapon systems are used globally by police, Special Forces, and elite military units.

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