RUAG Ammotec to Debut New Ammunition at 2019 NASGW Expo


Tampa, USA, October 22, 2019. RUAG Ammotec USA is pleased to announce their participation in the 2019 National Association of Sporting Goods Wholesalers Expo (NASGW) at the Gaylord Palms Resort and Convention Center in Orlando, October 22nd – 25th. RUAG Ammotec USA will bring exciting line extensions and new products to the Expo, and will be in booth #2123.

“NASGW is our first opportunity to showcase our 2020 ammo line,” said Paul Lemke, Vice President and General Manager for RUAG Ammotec USA. “We are revolutionizing ammunition for hunters and marksmen as we also increase our offerings in the tactical and concealed carry segments.”

RUAG Ammotec USA has proven itself in the field and plans to expand on their successes with new calibers and exciting offerings in 2020.

New Additions to the Tactical Line

223 Norma Tactical is a 55-grain full metal jacket loaded to strict Norma standards that launched in 2019. This new round gives shooters excellent reliability and consistency at a reasonable price. Made with reloadable brass and high-quality components, this ammo is great for plinking, training or competition use. Norma will bring new additions to the Tactical line at NASGW.

Norma MHP Additions

Norma’s 9mm MHP is an all-copper bullet engineered for massive expansion and great stopping power. The MHP is designed to reliably feed into all pistol and carbine chambers and is calibrated for consistent, devastating terminal performance, regardless of barrel length. By achieving consistent, massive expansion, the Norma MHP is setting a new standard for personal defense ammunition. What’s next for the best available EDC round? Stop in and see.

Building on the Success of Norma BONDSTRIKE Extreme

Designed for extreme long-range accuracy and excellent performance on game at all distances, the BONDSTRIKE Extreme bullet is bonded for weight retention and penetration. Norma’s engineers developed a unique bonding technology to maximize weight retention and ensure a devastating wound channel through controlled expansion at all velocities. Combined with the inherent accuracy of Norma’s sophisticated boat-tail bullet design, BONDSTRIKE is the ideal cartridge for hunting deer, elk, antelope or any other medium to large-sized game. RUAG Ammotec USA debuted five new loads in 30 caliber in 2019 and is now adding the popular 6.5 Creedmoor to the BONDSTRIKE line.

The annual NASGW Expo offers a unique opportunity for wholesalers and manufacturers to meet and plan for the year to come. The event offers an unparalleled opportunity for professionals in the firearms industry to build cooperative relationships that ensure the viability of firearms and sporting goods retail. Stop by booth #2123 to see what RUAG Ammotec USA has coming.

More information about RUAG Ammotec USA and the family of brands is available at

RUAG develops and markets internationally sought-after technology applications in the fields of aerospace, security and defence for use on land, in the air and in space. 57% of RUAG’s products and services are destined for the civil market and 43% for the military market. The Group is headquartered in Bern (Switzerland). It has production sites in Switzerland and in 13 other countries in Europe, the USA and Asia-Pacific. Around 8700 employees – of whom 430 are trainees – represent 48 nationalities and generate sales of some CHF 1.86 billion.

Based in Tampa, Florida, RUAG Ammotec USA, Inc. is a division of Europe’s leading manufacturer of small arms ammunition and OEM components, RUAG Ammotec GmbH. RUAG Ammotec USA, Inc. brings Swiss, German, Swedish and Hungarian hi-tech offerings to the U.S. marketplace and leverages European offerings known for precision, reliability and innovation. All of this is combined with disruptive U.S. components and technologies, know-how, sales and marketing insights and strategic partnerships. The result is world-class small arms ammunition solutions for use by sports shooters, hunters, law enforcers and warfighters in the U.S. and abroad. RUAG Ammotec markets commercial product offerings under the Norma, GECO, Swiss P and Inceptor brands.

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