SIG SAUER Makes Strategic Push Into Hunting, with Expanded Presence at SHOT 2020 with SIG Hunting Booth

 

NEWINGTON, N.H., (January 13, 2020) – SIG SAUER, Inc. is pleased to announce further expansion into the hunting category with #SIGHunting, to include a 2020 product line-up geared towards hunters, an expanded presence at SHOT Show 2020, and a preview of what’s to come from #SIGHunting with an exciting new video released today.

 

“This year SIG SAUER is making a focused push into the hunting category with several exciting new product announcements specifically geared towards hunters.  This also includes the introduction of the SIG Hunting experience and lifestyle which will officially kick-off at SHOT with the expansion of our exhibition footprint,” said Tom Taylor, Chief Marketing Officer and Executive Vice President, Commercial Sales, SIG SAUER, Inc.  “The addition of the SIG Hunting booth will showcase our complete line-up of SIG SAUER products for hunting across our product lines. The look and feel of the booth is rustic, in contrast to the sleekness of the SIG main booth, and will prominently showcase the new CROSS Rifle – the first SIG SAUER precision bolt-action hunting rifle manufactured in the U.S.A., which is already in high-demand.”

The SIG Hunting Booth (#12532) is directly adjacent to the SIG SAUER Main Booth (#12240) at the Sands Expo Center in Las Vegas, Nevada.  Product on display in the new SIG Hunting Booth will be the complete line-up of SIG Hunting products including the CROSS Rifle, SIG SAUER Electro-Optics Ballistic Data Xchange (BDX) Rangefinders and Riflescopes, WHISKEY Riflescopes, KILO Rangefinders, SIERRA6 Riflescopes, and SIG SAUER Ammunition Elite Hunter Tipped, SIG Fury, Elite Copper Hunting, and Varmint Predator Hunting Ammunitions.   

SHOT Show 2020 is January 21-24, 2020 at the Sands Expo Center in Las Vegas, NV.

View the full #SIGHunting video at sigsauer.com/hunting.

About SIG SAUER, Inc.

SIG SAUER, Inc. is  a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, and training. For over 150 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has almost 2,000 employees across eight locations. For more information about the company and product line visit:sigsauer.com.

 

FIREARMS  • AMMUNITION  • ELECTRO-OPTICS  • SUPPRESSORS  • AIRGUNS  • TRAINING

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