5.11 Retail Operations Opening

The New Normal


5.11 Retail Operations Opening


As of May 30th, 49 out of our 50 states are in some form of reopening for business and pleasure, with New Jersey the only state still shut down. The New York Times has published an article that shows, state by state, the level of reopening.

For almost all of us in the first responder industry, we stayed open for business, if not for our frontline customers, then to adapt our businesses to accommodate the massive and immediate needs of our medical and first responders.

Now, as we enter June, we slowly return to what is considered the new normal in business, which means maintaining social distance, better retail hygiene and a greater awareness of how our employees are feeling health wise. Some of the retail arms of our industry are now opening their doors to civilian customers with new guidelines to keep both customer and employee safe. NAUMD member 5.11 is one of the companies slowly adapting to our new normal.

“Character is most often shown in the most difficult times,” 5.11’s CEO, Francisco Morales, said in a press release. “My pride for the character of the 5.11 team has never been greater. We are honored to have been able to serve our frontline workers throughout the difficult past several weeks and are happy to be providing safe shopping environments for all consumers to enjoy once again. Our Always Be Ready mantra has never had greater meaning, and we look forward to bringing our innovative, purpose-built products back to all of our retail patrons in the weeks ahead.”

I would also like to thank all the members that are providing new content for The First Responder. This is your newsletter and we are working hard to reach new potential members and the first responder media on your behalf.

Stay safe,

Steve Zalkin



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