NSSF Says Shot Show 2021 is ON!

SHOT Show Insider: SHOT Show All Systems Go; Silver Lining in CES Cancellation

Caesars Forum

Welcome to the latest SHOT Show Insider, written by the SHOT Show team at NSSF and our show partners to keep you informed about plans for the upcoming show as well as provide you with useful insider tips on how to have a more productive SHOT Show experience. Let us know what topics you’d like to see addressed here in upcoming issues by emailing us at shotshowinsider@nssf.org.


Chris Dolnack, NSSF

CES, the nation’s largest trade show, announced this week that it is canceling its in-person show in Las Vegas this January. With many of its major exhibitors—and its attendees—based in Asia and other parts of the world, the show was confronting increasing uncertainty involving global travel to and from the United States. If there’s a silver lining to the CES announcement, it’s that CES was to be held the week before the SHOT Show—and while we are disappointed that CES won’t be taking place, its cancellation will allow more local resources than ever before to be devoted to the SHOT Show. And both the Sands Expo Center and Caesars Forum will be primed and ready to welcome us to Las Vegas. We’ve received a number of inquiries this week about the status of the SHOT Show due to CES’s announcement, and also regarding the cancellation of the NASGW Expo in October. Rest assured, we are all systems go and we are working around the clock (our sleep patterns these days) in planning to ensure our customers’ and employees’ health and safety are at the forefront throughout our time in Las Vegas. With six months until the show, we are fortunate that we will be able to learn a lot from other shows taking place in other countries before ours. And, with six months to go, both the Sands Expo and Caesars Forum are nearly sold out for SHOT, making it our largest floorplan ever. We are well-positioned to make this the best SHOT Show we’ve ever held, and we are very much looking forward to reuniting as an industry in Las Vegas in January.

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