XS Sights Announces Staff Promotions


Fort Worth, TX (April 27, 2021) – XS® Sights is pleased to announce the promotions of Zack Kinsley to Vice President of Business Development and Addison Monroe to Marketing Manager.

As Vice President of Business Development, Kinsley is responsible for creating and implementing plans to increase existing business and for developing new business opportunities to grow market share and brand awareness.  He will track new markets and emerging trends, spearhead strategy on new products and services, and work closely with leadership on strategic sales and marketing initiatives as the company continues to innovate and grow.

As Marketing Manager, Monroe now oversees all marketing initiatives for the company. This includes advertising, sponsorships, the ambassador program, web content creation, graphic design, and photography, among other responsibilities.

“I could not be prouder than to announce the promotions of Zack to Vice President of Business Development and Addison to Marketing Manager,” said Kellie Brunn, Co-Owner of XS Sights.  “Zack’s proven solutions-based approach is an integral part of our innovation, profitability, and growth initiatives.  He works closely with all of Team XS to grow our brand, and this role will allow him to focus on the long-term strategic direction of XS.”

Brunn continued, “Addison is a pleasure to work with and has demonstrated her talents as she has taken on more responsibilities in marketing this past year. She is an excellent representative of our company and will hit the ground running in her new position.”

For more information, visit www.xssights.com.

Zack Kinsley - Vice President of Business Development,  XS SightsAddison Monroe - Marketing Manager, XS Sights

About XS Sights

XS Sights is known for making the fastest sights in any light. For more than 20 years, the XS team has created some of the most innovative sights on the market today for pistols, rifles, and shotguns.  Whether used for personal defense or hunting, these sights are designed and built to be the absolute best for their specific purpose. American Made. Texas Proud. 2A Strong.

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