The American Sniper Gets America Shooting Again

American Sniper Ammo Boxes

The American Sniper Gets America Shooting Again

The American Sniper and Chris Kyle Brand House is Excited to Announce its Long-Term Licensing Partnership with United Forces Enterprises and Exclusive Retail Launch Partner, Sportsman’s Guide.

Midlothian, TX, May 18, 2021 – Taya Kyle, President of Loyalty Bound, LLC, the company that owns and manages a suite of valuable service marks and trademarks including the “American Sniper” and “Chris Kyle” brands, is excited to announce its long-term licensing partnership with United Forces Enterprises who will proudly serve as the exclusive world-wide distributor of the new American Sniper®-branded ammunition line.

With U.S. Ammunition manufacturers running at capacity, yet unable to meet demand, the American Sniper brand is proud to get America shooting again by sourcing domestic and imported quality ammunition from around the globe. Select, reputable manufacturers have been unified under the American Sniper label to produce the ammunition America needs.

The American Sniper ammunition line will include match-grade competition, indoor/outdoor range recreation, general hunting, and personal defense/duty rounds ranging in calibers from .22LR up to .338 Lapua Magnum. The line will also include shotgun cartridges ranging from 20GA to 10GA.

“Loyalty Bound, LLC is honored to enter into a long-term license agreement with United Forces Enterprises, one of the fastest growing leaders in acquisition and sales of quality domestic and imported ammunition,” said Taya Kyle, President of Loyalty Bound, LLC. “Chris valued and was passionate about his personal use of quality ammunition whether in the field, at the range, or while on duty serving our country. For the exclusive, retail launch of American Sniper-branded ammo, we’re excited to partner with Sportsman’s Guide, a recognized leader in the shooting, ammo, and outdoor retail space.”

“United Forces Enterprises is excited to launch a long-term licensing partnership with Loyalty Bound, LLC, and value Taya Kyle’s personal commitment to promote the new brand at select reseller sites throughout the initial launch of 2021,” said Darin Dowd, Vice President of United Forces Enterprises. “With our constantly increasing and developing product range coupled with the heightened brand awareness and overall market share that will be achieved with the American Sniper-branded ammunition line, we are confident this long-term partnership will increase our already rapid growth, both in North America and elsewhere in the world,” said Jacob Dowd, President of United Forces Enterprises.

“Sportsman’s Guide is proud and honored to be the exclusive retail launch partner of American Sniper-branded ammunition,” said Chris Rosser, Sr. Director of Merchandising at Sportsman’s Guide. “We’ve always been a strong supporter of those who serve, as well as those who enjoy shooting sports. Adding American Sniper-branded ammo to our product assortment further strengthens our position as the ammunition retailer of choice for shooting, hunting, and everyday carry.”

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About United Forces Enterprises

United Forces Enterprises is an industry-leading buyer and seller of domestic and imported small arms and ammunition, supplying the United States marketplace with small arms and ammunition for over a decade.

About Loyalty Bound, LLC

Loyalty Bound, LLC, is the brand house that manages and owns various intellectual properties including well-known and valuable trademarks, service marks, rights of publicity, and copyrights such as “American Sniper®”, “Chris Kyle®”, “Chris Kyle CK The Legend®”, “Chris Kyle The Legend®”, “Chris Kyle Warrior™”, “CK Warrior®”, “Craft®”, “The Devil of Ramadi™” and many others. For licensing inquiries please contact

American Sniper

About Sportsman’s Guide

As a leading internet and catalog retailer of Firearms, Ammo, Shooting Accessories, and outdoor gear, Sportsman’s Guide has been fueling the fun, freedom and traditions of the great outdoors for more than 40 years. Their product assortment includes the top brands in Shooting, Hunting, Fishing, Camping, Military Surplus gear and more, available at

Sportsman's Guide

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