New Course Available | NDIA BI – Added Value Selling Course with The Maher Group

NDIA BI - Added Value Selling Course with The Maher Group

Are you seeking to build more meaningful and successful relationships with your government customers? Are you new to the government marketplace and struggling to land your next contract? You may be struggling from a lack of information. Without the most current and relevant data about your government customers’ needs, you have little to no chance of being able to convey your “added value” propositions to get the contract and grow your business.

Join the NDIA Business Institute (BI) and the expert instructor from The Maher Group for the exclusive, three-day NDIA BI – Added Value Selling Course, taking place from August 30 – September 1, 2021. This virtual course will provide you the tools to ask the right questions and unlock your clients’ specific business needs.

This is a HANDS-ON, full-participation introduction into the world of ascertaining customer business needs and using that information to attach a real dollar amount to your “added value proposition” and win!

Learn more about Added Value Selling and enroll today!


About the Instructor

Rick WolfRick Wolf is an accomplished senior executive with over a decade of corporate experience in business development and training. In his last position in the private sector, Rick served as the Vice President of Business Operations for a national risk management firm specializing in training and undercover investigations. Prior to this position, at Booz Allen Hamilton, Rick served as the senior training consultant and curriculum manager for the U.S. Army Counterintelligence National Defense Training Program.

Rick is a dynamic instructor who brings years of practical business experience to the platform along with his incredible passion for high-level sales and strategic planning. He spent several years perfecting his craft as an instructor while working as a tenured college professor teaching multiple disciplines.

Prior to entering the business world, Rick served as a Special Agent with U.S. Army Counterintelligence conducting counter-espionage activities in Europe, the Middle East, and the United States. He holds a PhD and is a published academic author. Rick currently lives in Chicago, IL.

Seats are very limited. Enroll today!


August 30 – September 1, 2021

2:00 – 6:00 pm EDT




Renata Casiel
Meeting Planner
(703) 247-2561

FacebookTwitterInstagramYouTubeLinkedInNDIA Podcast

This message was sent to as part of the NDIA/Affiliate General Announcements communication preference category.

Unsubscribe/Update Communication Preferences
No login required—do not forward this unique link to others!

© 2021 National Defense Industrial Association, All Rights Reserved.
This email has been sent to you as a member or customer of the National Defense Industrial Association and its Affiliates, NTSA and WID. Please note that NDIA and its Affiliates do not sell mailing lists or provide customer information to other organizations. Your email address is used to maintain member and customer contact, and provide notification of new activities. If you wish to receive different or no future messages from NDIA or its Affiliates, please update your communication preferences using the unique link above.

National Defense Industrial Association
2101 Wilson Boulevard, Suite 700
Arlington, VA 22201

This entry was posted in NDIA and tagged , , , . Bookmark the permalink.