NSSF Partners with Celerant to Support Project ChildSafe

November 15, 2021

NSSF Partners with Celerant to Support Project ChildSafe

This partnership will allow the industry to support our ongoing safety efforts by offering their customers an easy-to-use, point-of-sale donation option at no cost to the business.


Celerant - NSSF - Project ChildSafeNEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®) and Celerant Technology are proud to announce a new partnership supporting Project ChildSafe® and firearm safety.

Celerant provides point-of-sale and eCommerce software to many retailers in the industry, and now the company has pre-loaded into its latest software a checkout option allowing customers to either round up to the nearest dollar or to choose a specific denomination to donate in support of Project ChildSafe. Retailers simply have to turn on the donation software option, in their point-of-sale and/or eCommerce, to begin their support of the country’s leading firearm safety education program.

“The benefit of our partnership is that we can work even closer with an industry we respect and support,” said Michele Salerno, Director of Marketing, Asst. VP of Celerant Technology Corp. “And it provides those who care about gun safety an opportunity to give back and support safety education efforts at the community level, while making it simple for the retailers to facilitate.”

Developed by NSSF, Project ChildSafe is dedicated to promoting responsible firearm handling and secure storage by distributing safety education messages and free firearm safety kits in all 50 states and the U.S. territories.

“This partnership will allow the industry to support our ongoing safety efforts by offering their customers an easy-to-use, point-of-sale donation option at no cost to the business,” says Joe Bartozzi, Chairman of Project ChildSafe Foundation and President & CEO of NSSF. “Firearm safety is a bedrock of our industry and the gun-owning community, and we are grateful to Celerant and all our donors for their commitment to reducing firearm accidents, thefts and misuse.”

Celerant Technology is a preferred retail software provider of the NSSF and has provided point-of-sale software to the firearm industry for over 20 years.

NSSF and Project ChildSafe are excited to launch their partnership with Celerant. Industry retailers, ranges, and dealers who want to help support Project ChildSafe are encouraged to participate in this cooperative effort. For more information, please visit www.celerant.com/projectchildsafe, or contact Barry Levine at 718-351-2000, option 3, or blevine@celerant.com.

To learn more about Project ChildSafe and Celerant’s new partnership, please watch the video here.

About Celerant Technology

Celerant has been supporting the outdoor and firearms industry since 1999 with innovative retail software, enabling FFL dealers to expand their business both in store and online. As a preferred software provider for the NSSF, NRA and NASGW, Celerant supports dealers through point of sale, in store kiosks, eCommerce with FFL Locators, distributor integrations, A&D/e4473, range and membership management, online marketplace integrations, email marketing and more. For more information, please visit www.celerant.com/firearms.

About Project ChildSafe

NSSF, the trade association of the firearms industry, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 40 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.

About NSSF

The National Shooting Sports Foundation is the trade association for the firearms industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.

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