SHOOTING SPORTS: NSSF First Shots Program

Photo courtesy of NSSF

Howard Leight Continues Support of First Shots

NSSF First Shots Program increases safe participation in the shooting sports while creating new customers for shooting ranges 

CANTON, MA (March 9, 2022) – Honeywell Howard Leight, a leading provider of diverse hearing- and eye-protection products for shooting sports enthusiasts, remains committed to expanding responsible participation in the shooting sports. Its ongoing partnership with the NSSF’s First Shots program is a primary example of this commitment.

First Shots has helped shooting ranges across the country introduce thousands of individuals to shooting and firearm safety since its inception in 2005. Developed by the NSSF and hosted by shooting ranges, the program provides participants with a comprehensive introduction to shooting by qualified range operators and instructors that includes firearm safety, local ownership requirements, shooting fundamentals, hands-on instruction, and how and where to continue. Howard Leight has supported the program since 2018 by donating hearing and eye-protection to the thousands of promotional packages NSSF provides to all First Shots participants at host ranges across the United States.

“Howard Leight shares the NSSF’s goal of expanding participation in recreational shooting in a responsible manner, which includes establishing safety as a priority, and by reinforcing it during every step of instruction,” says Howard Leight National Sales Manager, Chris Leight, emphasizing that first-time shooters need to have a positive experience in order to develop into target-shooting enthusiasts. “That’s why Howard Leight is such a passionate First Shots partner,” Leight continues. “Hearing and eye protection are integral to safe shooting, and that’s at the core of the training First Shots participants receive. Our quality Howard Leight products protect First Shots participants’ vision and hearing, while adding to the overall comfort and enjoyment they feel during their initial experiences in the shooting sports.”

Photo courtesy of NSSF

“We are thrilled to have Howard Leight as an ongoing partner in our First Shots program,” said Zach Snow, NSSF Director, Member Development. “Safety in shooting sports is the core of our training, and thanks to Howard Leight by Honeywell, participants learn how they can protect themselves and make safety a habit from the very start.”

The NSSF First Shots program recognizes that the biggest challenge for new shooters is simply getting started. First Shots eases that challenge by providing basic safety instruction and a fun, memorable introduction to target shooting on the range. According to the NSSF, more than 43% of First Shots participants become target-shooting enthusiasts who individually spend on average more than $600 annually on their shooting sports endeavors. “Ranges of all types and sizes should consider hosting First Shots as an avenue to capture these new customers,” says Snow, adding that events can focus on an introduction to handguns, rifles or shotguns. “As a First Shots Host Range, you’ll have access to shooting supplies (ammunition, targets, eye and ear protection), marketing support, course curriculum and training guides, and a unique new customer reward program to encourage your first-time customers to become repeat visitors.”

Photo courtesy of NSSF

Shooting ranges wishing to learn more or begin hosting First Shots events should visit the First Shots web page and click the How to get Started link.

ABOUT HONEYWELL HOWARD LEIGHT

Honeywell Safety Products empower individuals and families across the globe to enjoy more and worry less. Our high-quality hearing and eye protection help people to more safely enjoy the events and activities they love. Our broad selection of comfortable and stylish protective eyewear delivers safety without compromise, many of which meet ANSI high-impact standards and offer UVA/UVB protection. Building on over 30 years of innovation, we’re continually developing new designs, materials and technologies to enhance comfort and protection for industry trade professionals, recreational and competitive shooters, DIY homeowners, and all fans of live music and sporting events. Whatever your passion, trust Howard Leight to block out the noise so you can listen to what’s important, while staying safely focused on the big moments that matter. Learn more at howardleightshootingsports.com.

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