AKTI Enlists Industry Veterans to Assist With Marketing Efforts

Facebook Join My List Logo

AKTI Enlists Industry Veterans to Assist With Marketing Efforts

CODY, WY – The American Knife and Tool Institute is pleased to announce it has engaged a duo of marketing specialists with experience in the knife industry to assist in communication, outreach and branding to support the organization’s non-profit mission.

Matt Crawford and Jay Stilwell, who previously worked together with SOG Knives & Tools, will begin work as marketing support specialists for AKTI immediately. The two will work closely with AKTI’s marketing committee to create and execute marketing and communication strategies for AKTI programs, events and initiatives to increase awareness, audience and membership.

“Matt and Jay both played roles in assisting SOG to rebuild its brand over the last few years and we’re looking forward to them helping us raise AKTI’s profile and increase our communication,” said Jan Billeb, Executive Director of AKTI. “We are thrilled to have  them with their deep knowledge of both the knife industry and marketing to deliver a solidified voice to all audiences that interact with our advocacy organization.”

The American Knife & Tool Institute is a non-profit organization representing all segments of the knife industry and all knife users. Formed in true grassroots fashion by concerned industry leaders after considerable discussion with individual knifemakers, knife magazine publishers, and a broad section of the knife community, AKTI has been the reasonable and responsible voice of the knife community since 1998.

Crawford and Stilwell, who’ve worked collaboratively on additional projects in the outdoor industry, will provide consistent messaging regarding the association’s mission, programs and legislative direction through all forms of media.   

About AKTI

The American Knife & Tool Institute (AKTI) is the effective non-profit advocacy organization for the knife industry and all knife owners. Its mission is to ensure that Americans will always be able to make, buy, sell, own, carry and use knives and edged tools. Formed in 1998, AKTI is dedicated to educating, promoting, and providing relevant and accurate information about knives and edged tools as important tools in daily American life.  AKTI is recognized worldwide as the most respected, credible, and accurate source of knife law information and legislative input, encouraging reasonable and responsible knife laws and regulations and consistent enforcement. For more information, visit AKTI.org.

This entry was posted in Knives and Tools and tagged , , . Bookmark the permalink.