Simulation Training Group Sets Sights on Chevalier Advertising
Bardon, Australia (March 2022) — Simulation Training Group, creator of Virtual-Shot and Call For Fire, announced it has awarded Chevalier Advertising duties as strategic public relations agency of record for the brand.
With over 50 years of combined experience in the Infantry and Special Forces, the veteran founders of Simulation Training Group, have created Virtual-Shot – an app that allows shooters to train practically anywhere.
To begin training, download the app and purchase either the pistol mount or the Picatinny rifle mount. The app offers over 100 levels, ranges & mini-games, customizable ranges, ballistic accuracy, shooting courses, and advanced analytics. Unlike traditional laser training simulations, Virtual-Shot has built an advanced ballistic engine that provides real-world bullet drop and wind effects.
“We are excited to work alongside the Chevalier team with their decades of experience in the shooting industry,” said Daryl Batchelor, Simulation Training Group CEO/ Co-Founder. “We are looking to elevate the Virtual-Shot brand and believe Chevalier has the experience and drive to do so.”
“We’re thrilled to be partnered with Virtual-Shot. Not only do we believe in the team at Virtual-Shot, we believe in the product,” said Greg Chevalier, president of Chevalier Advertising. “The ballistic data the app offers truly sets Virtual-Shot above the competition and puts them in a league of their own.”
Virtual-Shot is designed and built by a team of Australian Army Veterans. The idea for Virtual-Shot began in 2010 while training for deployment to Afghanistan. Training became difficult at times with limited ammunition and access to ranges and existing simulation systems. Returning from Afghanistan and making a career move into software development got the ball rolling for CEO and Co-Founder Daryl. The team soon discovered that creating an accessible shooting simulation system for soldiers was achievable using advanced mobile technology. Since then, Virtual-Shot has become the go-to option for serious shooters wanting to perfect their skills anywhere.
About Chevalier Advertising, Marketing & Public Relations:
Located in Lake Oswego, Oregon, Chevalier is a premier full-service advertising, marketing, e-commerce and public relations agency specializing in the marketing of outdoors, hunting, camping, overlanding, shooting and law enforcement products. Comprised of a passionate and diverse team of outdoorsmen and women, current and former military members, hunters, boaters, and golfers, Chevalier’s passion is the gateway to success for its partners.