OUTDOORS: Birth of a New Brand

Excellence in any Outdoor Pursuit

New Outdoor Pursuit apparel supports better experiences in the great outdoors

MUSKEGON, Mich. (August 5, 2022) – For those who work and play in the outdoors, it’s a year-‘round journey of exploring, pushing and providing with the overarching goal of creating great experiences that add value to a life well lived. Those same folks will tell you though; great outdoor experiences require the proper tools. Whether it’s a log splitter, an ice auger, the lights on our trailers, the boots on our feet or the clothes on our back, nobody wants to be let down by their gear.

The Outdoor Pursuit Series from Blocker Outdoors was conceived to bring highly functional, uncompromising performance apparel into our daily lives outdoors. No matter the activity or weather, Outdoor Pursuit apparel combines the best materials, designs, technologies and workmanship to deliver the comfort, protection and agility necessary to support better experiences in pursuit of any outdoor passion in any season.

Nexus Outdoors CEO, Aaron Ambur, says the Outdoor Pursuit apparel brand was developed to deliver versatile, hardworking layering and outerwear pieces that combine to form adaptable performance apparel systems outdoor enthusiasts can trust. “This is thoughtfully designed technical gear that allows people to work longer and play harder outdoors, whether that’s on the homestead or a 30-mile snowmobile ride away from it,” Ambur says. “Outdoor Pursuit combines advanced materials like Primaloft® insulation, merino wool, Kevlar, technical windproof and waterproof membranes, DWRs, wicking and antimicrobial treatments, and flexible four-way stretch fabrics with low-bulk, tailored designs that maximize coverage while remaining highly comfortable to wear and move around in.”

Initial offerings in the Outdoor Pursuit apparel line include the DAK 365 Pant, Paradigm Jacket, Merino Wool Base ¼ Zip Top and Bottom, Reliant Parka, Reliant Bib, and Packable Rain Jacket and Pant. Additional designs are under development and will be announced soon.

For more information or to order, visit https://www.blockeroutdoors.com/outdoor-pursuit.


Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater, Hard Core® Waterfowl Hunting Apparel and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.

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