Firearm innovators Extar USA has awarded Chevalier Advertising public relations, media planning, creative, and media buying duties as its new agency of record. This new partnership will combine Extar USA’s 27 years of innovation and manufacturing with Chevalier’s 60-plus years of experience in public relations, advertising and marketing within the shooting and outdoors industries.
In 1995, the staff behind Extar USA were the first in the world to develop molded rifle-caliber receiver sets. In 2018 they shifted focus towards pistol-caliber designs and patented the original last-round bolt-hold-open for Glock-type magazine-fed personal defense weapons. After years of designing, licensing, and manufacturing for other companies it was time for Extar USA to be recognized as its own brand.
Extar USA continues exceeding its goal of making innovative, lightweight, affordable arms and ensuring pricing equity by selling direct to consumer. The EP9 Gen 2 is the embodiment of these principles offering a reliable large-format 9mm pistol that weighs just over four pounds yet sells for just $449.
“Chevalier Advertising is known for being instrumental in strategic and tactical-level public relations campaigns and advertising,” said Joshua Zeman, Vice President of Sales and Marketing. “Our customers know we have outstanding products at excellent prices, it’s time the rest of America knows.”
“Companies like Extar USA are excellent to work with,” said Greg Chevalier, President of Chevalier Advertising. “This is a passionate company that truly works to improve things for the consumer. We’re proud to align with Extar USA.”
About Extar USA:
Since 1995 the personnel behind Extar USA have been redefining possibilities in the firearms industry. Innovations such as the first rifle-caliber polymer receiver sets, the first Glock-type magazine last round bolt hold open for personal defense weapons, and advanced recoil absorbing technologies are Extar USA’s pedigree. Today Extar’s mission is to provide lightweight, fun, and reliable firearms at a price working Americans can afford.
About Chevalier Advertising:
Located in Lake Oswego, Oregon, Chevalier is a premier full-service advertising, marketing, e-commerce and public relations agency specializing in the marketing of outdoors, hunting, camping, overlanding, shooting and law enforcement products. Comprised of a passionate and diverse team of outdoorsmen and women, current and former military members, hunters, boaters, and golfers, Chevalier’s passion is the gateway to success for its partners.