The LAND FORCES International Land Defense Exposition, Australia’s premier land defense industry event, will move to the Melbourne Convention and Exhibition Centre (MCEC) for 2024 and beyond, as the event continues to grow.
Held at the Brisbane Convention and Exhibition Centre in 2021 and 2022, LAND FORCES is the region’s largest land defense exposition, hosting 810 participating exhibitor companies and more than 20,000 trade visits over its three days in October 2022.
LAND FORCES has continued to grow with each presentation, selling out all available exhibition space in 2022 and prompting the move to Melbourne’s MCEC to accommodate growing interest in the planned LAND FORCES 2024. The first MCEC event is set for 11-13 September 2024.
“The MCEC is simply a larger venue, and this is the primary reason for our decision,” said Justin Giddings, Chief Executive Officer of LAND FORCES organizer AMDA Foundation.
“AMDA Foundation’s mission is to promote Australian industry. The Melbourne Convention and Exhibition Centre’s size and world-class facilities will allow us to showcase more Australian and overseas companies and develop exciting new display options.
“Melbourne is renowned as a highly attractive business destination, with excellent international connections, accommodation and amenities. Visitors to LAND FORCES 2024 at the MCEC will be enjoying a world-class event right in the heart of one of the world’s most beautiful cities.”
LAND FORCES incorporates a three-day conference program, international industry exhibition and formal networking functions.
The event provides a platform for engagement between Government, Defense, Army, industry and academia on issues and capability for the Australian Army and the armies of Australia’s international partners. It attracts companies, visitors and official delegations from around the world, creating potential export opportunities for Australian industry.