Category Archives: Optics

LUCID Optics Teams Up with Blue August for Marketing Needs

October 11, 2021 Lucid Optics Teams Up with Blue August for Marketing Needs (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, has teamed up with Blue August, LLC, a creative marketing and public relations firm specializing in the … Continue reading

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Bushnell® Elite Tactical Continues GAP Grind Title Sponsorship for 2021

OVERLAND PARK, Kan. – September 30, 2021 – Bushnell®, an industry leader in performance optics, continues its title sponsorship of the GA Precision/Bushnell “GAP Grind” Pro/Am. Widely known as the largest and most sought-after precision rifle match in the world, … Continue reading

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LUCID Optics Launch Their 7-part TV Series Ballistic Pursuit

September 29, 2021 Lucid Optics – Ballistic Pursuit –  to Air Tracks Into South Africa (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, is proud to announce the launch of their 7-part TV series Ballistic Pursuit. Lucid Optics … Continue reading

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Take the Public Lands Fight into your Own Hands

FALL IS HERE AND THERE’S NO BETTER TIME TO CELEBRATE OUR PUBLIC LANDS BARNEVELD, Wis. – Whether you’re a hunter, shooter, or both, the vast amount of public lands available for you to enjoy throughout the United States should never … Continue reading

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Desert Tech: Proper Scope mounting

Mounting your riflescope properly is a very important task. A properly leveled scope with even torqued mounting screws will give you the best performance. Are you looking for a Razor? We have those and many other Vortex riflescopes in stock. … Continue reading

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Old Rifle, New Look!

UPDATE YOUR RIFLE Give your rifle the upgrade it needs. The new Burris Fullfield IV is a fresh take on an old classic and an instant upgrade to your most trusty rifle. With hunting season upon us and over 50 … Continue reading

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EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS)

EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS) Ann Arbor, Michigan (September 15, 2021) – Target detection, identification and precise engagement are essential in fast-moving scenarios where operators transition from close to mid-range targets. EOTECH Magnifiers enhance … Continue reading

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The Bus is on the Road!

HANDGUNS  RIFLES  MOUNTS ZRODelta, U.S. Optics, and Victrix Armaments On the Road Again! The Tour Bus is on the road! First stop is in Lubbock, TX at Sharp Shooters Safe and Gun at 10:30 Central (8/26/21)! After lunch we’ll be … Continue reading

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Should Your Magnifier Include Ranging Stadia?

First came the red dot and reflex sights, both of these technologies vastly improved the accuracy and speed of target acquisition and engagement. Soon, operators determined they needed a way to add magnification to extend their range of engagement. The … Continue reading

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LUCID Optics Binoculars Make Outdoor Life’s Annual List

LUCID OPTICS BINOCULARS MAKE OUTDOOR LIFE’S ANNUAL LIST B-8 8×42 Binocular”THE BEST NEW HUNTING BINOCULARS OF 2021″ B-8 8×42 Binocular RIVERTON, WY, U.S. – (August 17, 2021) – LUCID Optics, known for more than a decade of refining traditional optics … Continue reading

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EOTECH® Welcomes Aaron Hampton to the Team

EOTECH® Welcomes Aaron Hampton to the Team Ann Arbor, MI (August 10, 2021) — EOTECH is pleased to announce the hiring of Aaron Hampton for the role of Product Manager. In this position, Aaron will be the liaison between EOTECH’s … Continue reading

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Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award

Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award TAMPA, FL, August 9, 2021 – Meopta’s new MeoPro Air 10×42 HD binocular has won Outdoor Life magazine’s 2021 Great Buy award.  The advanced optical system and sleek … Continue reading

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How to Use the TREMOR Wind Dots

View this email in your browser How to use the TREMOR™ Time of Flight Wind Dots for faster target engagement Find out more about the Horus TREMOR5™ Competition Optimized Riflescope Reticle and try it for yourself with our online simulator! … Continue reading

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Bushnell® Recognizes Tom Beckstrand for Lifetime Achievement

OVERLAND PARK, Kan. – July 28, 2021 – Bushnell®, an industry leader in performance optics, has recognized Tom Beckstrand with the 2020 Bill McRae Lifetime Achievement Award for his contributions to optics and the outdoor industry. The rifle and optics … Continue reading

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VORTEX OPTICS VENOM 5-25X56 FFP MRAD PART I

When Vortex Optics introduced the Venom 5-25X56 FFP MRAD, they launched what I can only describe as the best value in a, high performance, entry level, long range shooting, magnified optic on the market. The EBR7C reticle provides everything a … Continue reading

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Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship

Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship OVERLAND PARK, Kan. – July 9, 2021 – Bushnell®, an industry leader in performance optics, is celebrating Bushnell pro shooter KC Eusebio’s first-place finish at the 2021 ESP Bighorn Classic … Continue reading

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BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFE

BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFEEasier to teach. Easier to learn. Easier to hunt.Here’s a simpler way for hunting mentors and mentees to connect. BARNEVELD, Wis. – Imagine you never started hunting … All those early … Continue reading

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Up To 40% Off All Scope Mounting Tools

Oh say can you see up to 40% off popular scope mounting tools from Wheeler? Shop these deals now through Juyly 6th and get perfectly sighted in. SHOP NOW Professional Laser Bore Sighter Get fast and accurate bore sighting with … Continue reading

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EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope

Power to Perform – EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope Ann Arbor, MI (June 24, 2021) – Winning the long-range game requires an outstanding optic – one that’s powerful, bright and robust. Say hello to the EOTECH Vudu 8-32×50 SFP … Continue reading

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Bushnell® Unveils New Fusion X Rangefinding Binoculars

Bushnell® Unveils New Fusion X Rangefinding Binoculars 10×42 Rangefinding Binoculars Usher in New Era of Laser Rangefinder Technology OVERLAND PARK, Kan. – June 24, 2021 – Bushnell®, an industry leader in performance optics, is excited to announce the release of … Continue reading

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USSOCOM Chooses Horus Reticles

The TREMOR3™ Reticle is the choice of US Special Operations Command USSOCOM chooses Horus Reticle for the Ranging – Variable Power Scope (R-VPS) Program Read More Find out why over 30 militaries around the world choose the Horus TREMOR3™ reticle … Continue reading

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New Buckmasters Riflescopes & Rangefinders

The Buckmasters Rangefinder and Riflescopes were inspired by Jackie Bushman to bring the performance of SIG SAUER Electro-Optics at a value that is within reach for every hunter. The riflescopes feature a custom Buckmasters Bullet Drop Compensation (BDC) reticle that … Continue reading

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SIG SAUER ZULU6 10X30 mm Image Stabilized Binoculars

In 2021 SIG expanded its outstanding electro optics portfolio with the introduction of two image stabilized binoculars. The ZULU6 10×30 mm and 16×42 mm are impressive in every respect. In this review, I explore the ZULU6 10X30 mm offering from … Continue reading

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MIL-SPEC ATACR 4-20×50 F1 SELECTED FOR USSOCOM R-VPS CONTRACT

Nightforce Optics is proud to announce that another variant of the ATACR product line has been selected to fill the Ranging – Variable Power Scope (R-VPS) component of the Miniature Aiming Systems – Day Optic (MAS-D) Program. The MIL-SPEC ATACR™ … Continue reading

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Bushnell® Concludes Grand Slam Pursuit

Bushnell® Concludes Grand Slam Pursuit Video Series Follows Hunter on Quest for all Four Turkey U.S. Subspecies OVERLAND PARK, Kan. – June 8, 2021 – Bushnell®, an industry leader in performance optics, has officially wrapped up its video series, The … Continue reading

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Introducing the NEW Venom® 5-25×56 FFP Riflescope

May 27, 2021 THE VORTEX® VENOM® 5-25×56 FFP. START LOOKING FOR A LONGER RANGE. BARNEVELD, Wis. – Vortex Optics is launching the all-new Venom® 5-25×56 FFP, the first in a new series of optics aimed at giving shooters all the … Continue reading

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EOTECH® Vudu® 1-8×24 SFP Riflescope—Built for Speed and Precision

EOTECH® Vudu® 1-8×24 SFP Riflescope—Built for Speed and Precision Ann Arbor, MI (May 26, 2021) – Competition shooters and hunters demand speed and precision from their riflescopes for close quarters to mid-range shooting applications. Vudu’s 1-8×24 SFP riflescope offers a … Continue reading

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Holosun- How To Zero Your New Optic

City of Industry, Ca. (May 12, 2021)- One of the best things about some of the optics advancements in recent years has been the ability to incorporate them into all sorts of firearms, including pistols. This proves extremely beneficial for … Continue reading

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Tasco® Unveils New Website, ProPoint® Red Dot Lineup Expansion

OVERLAND PARK, Kan. – May 10, 2021 – Tasco®, a leader in superior value optics, has launched a major redesign of its website, Tasco.com. Besides a new look and feel, the website features overhauled navigation, enhanced product content and new … Continue reading

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Bushnell® Expands Rimfire Riflescope Lineup

Bushnell® Expands Rimfire Riflescope Lineup New Scopes Offer DZ22 Reticles and Peak Performance for Rimfire Shooters OVERLAND PARK, Kan. – May 5, 2021 – Bushnell®, an industry leader in performance optics, has announced the addition of two new models to … Continue reading

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German Precision Optics’ SPECTRA™ 5X 3-15x56i: The Ultimate Low-Light Riflescope

German Precision Optics’ SPECTRA™ 5X 3-15x56i:The Ultimate Low-Light Riflescope RICHMOND, Va. (April 26, 2019) — Built as the ultimate low-light, high-performance riflescope, the German Precision Optics (GPO) SPECTRA 3-15x56i has been built to give you the premium performance serious hunters and … Continue reading

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PRIMARY ARMS OPTICS RELEASESGLx® 2x PRISM WITH ACSS® GEMINI™ RETICLE

HOUSTON, TEXAS – Primary Arms Optics has released a brand-new reticle option for their popular GLx 2x Prism Scope: the ACSS Gemini. Designed for 9mm carbines and AR pistols, the ACSS Gemini reticle incorporates all the advanced features of ACSS and … Continue reading

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New In Stock: Brushline Pro Series

Our new Brushline Pro series have feature-rich, best in class optics. Our scopes are made from durable, aerospace grade aluminum and come with a lifetime warranty. All scopes go through rigorous testing to perform optimally regardless of the conditions and … Continue reading

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Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero

Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero FORT SMITH, AR (April 22, 2021) – Umarex USA, Inc., a family-owned outdoor sporting brands company known for innovative shooting sports products, today announced the company has been … Continue reading

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EOTECH® Affirms Commitment to Spirit of Blue’s Mission

Ann Arbor, MI (April 21, 2021) – The Spirit of Blue Foundation is a 501(c)3 non-profit organization dedicated to enhancing officer safety and vitality throughout the law enforcement community. EOTECH®, the leading manufacturer of holographic weapon sights and premium Vudu® … Continue reading

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Dynamic Duo – EOTECH® Vudu® 5-25×50 FFP Adds Horus™ TREMOR3™ Reticle

Dynamic Duo – EOTECH® Vudu® 5-25×50 FFP Adds Horus™ TREMOR3™ Reticle Ann Arbor, MI (April 13, 2021) – Today’s marksmen rely on advanced optics technology for rapid target acquisition and long-range precision under all lighting conditions. The battle-tested Vudu® 5-25×50 … Continue reading

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German Precision Optics Introduces New SPECTRA™ 4X Magnification Riflescopes

German Precision Optics Introduces New SPECTRA™ 4X Magnification Riflescopes RICHMOND, Va. (April 12, 2021) — German Precision Optics (GPO) announces three new riflescopes to its line of premium optics. Designed for today’s demanding hunter, the new SPECTRA™ 4X riflescopes offer precise, … Continue reading

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Introducing the Hardline Series

Developed with multiple disciplines in mind, the Hardline is perfect for competition shooters, law enforcement, home defense and more. These scopes boast aerospace-grade aluminum construction, ELD glass with MOC coatings, aggressive knurling, and more premium features. SHOP NOW  SHOP NOW  When … Continue reading

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Meopta MeoPro Air Binoculars Now Shipping

Meopta MeoPro Air Binoculars Now Shipping TAMPA, FL, April 7, 2021 – Meopta Sport Optics is now shipping its long-awaited MeoPro Air binoculars.  Available in 8×42 HD and 10×42 HD, the Air elevates the MeoPro line to a new level … Continue reading

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Special Deal – New MPO 1-8x Scope + FREE mount!

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