Category Archives: Optics

Introducing the XTR Pro

Burris Debuts XTR Pro Riflescope and Accessories GREELEY, Colo. (January 13, 2022) – Designed for shooters by shooters and manufactured in Greeley, Colorado; Burris announces the new Xtreme Tactical (XTR) Pro line of riflescopes. Elevating the XTR family to the … Continue reading

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Sightmark Introduces Powerful NEW Riflescope

(MANSFIELD, TEXAS) – The innovators at Sightmark are excited to present a brand-new riflescope family to the firearms industry – the Presidios. These scopes represent the next iteration of Sightmark riflescopes, where users get powerful optics that are as durable … Continue reading

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Meopta Introduces MeoSport R 3-15×50 RD

Meopta Introduces MeoSport R 3-15×50 RD TAMPA, FL, January 10, 2022 – Meopta Sport Optics is pleased to introduce the new MeoSport R 3-15×50 RD with illuminated 4C reticle. Designed for hunters seeking value and performance well beyond its price, … Continue reading

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Vortex Optics Lands Contract to Produce Next-Gen Fire Controls

Vortex Optics Vortex’s XM157 The U.S. Army Contracting Command – New Jersey (CC-NJ), on behalf of Project Manager – Soldier Lethality, awarded a fixed amount Follow-on Production, Other Transaction Agreement W15QKN-22-9-P0001, in accordance with 10 U.S.C. § 2371b(f) to Sheltered … Continue reading

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Discovery 2022 – Start your Journey

PRIMARY ARMS® OPTICS UNVEILS UPCOMING OPTICS IN ‘DISCOVERY 2022’ REVEAL HOUSTON, TEXAS – Primary Arms Optics has released a list of upcoming optics for the new year, including all upcoming products in a reveal titled Discovery 2022. Discovery 2022 opens … Continue reading

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NEW Razor® Gen III 6-36×56 FFP Riflescope: Everything is in range.

THE VORTEX® RAZOR® HD GEN III 6-36×56 FFP RIFLESCOPE: THE ULTIMATE LONG-RANGE TACTICAL SOLUTION. BARNEVELD, Wis. – The new Razor® HD Gen III 6-36×56 FFP riflescope from Vortex® offers all the magnification you need to go long, while staying optically … Continue reading

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Meopta Introduces New MeoPro HD Plus Binoculars

Meopta Introduces New MeoPro HD Plus Binoculars TAMPA, FL, January 4, 2022 – Meopta Sport Optics is pleased to introduce the new MeoPro HD Plus binoculars.  This completely redesigned Gen 2 version of the award-winning MeoPro binocular line is available … Continue reading

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SIG SAUER OSCAR3 10-20X30 Image Stabilized Micro Spotting Scope

The OSCAR 3 has been in SIG’s line of magnified optics for a few years, but it’s age belies its considerable capabilities. If you hunt, target shoot or even bird watching the OSCAR 3 will meet and exceed many of … Continue reading

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Introducing the EOTECH Vudu 1-10x28mm Riflescope: Flexibility for Any Situation

Ann Arbor, MI (December, 19 2021) – The new EOTECH Vudu 1-10x28mm riflescope delivers outstanding performance and durability in all environments while offering First Focal Plane advantages and 1-10x power versatility. First Focal Plane (FFP) scopes provide many benefits, and … Continue reading

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LUCID Optics Receives Top Honors for Binoculars

Lucid Optics Receives Top Honors for Binoculars (Wyoming) – Lucid Optics, manufacturer of high quality firearms optics and accessories, has been recognized for their B-8 8×24 High Definition (ED) Binoculars in a recent Outdoor Life magazine article, “The Best New … Continue reading

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Last Minute Christmas Sale

Christmas Sale Now Live! December 17th and 18th Only! Christmas Sale Deals 40% Off Helmets 25% Off Weapon Accessories 20% Off Body Armor Up to 20% Off Optics Limited Time Only! Ammunition in Stock 9mm 5.56 .308 .22 Long Rifle … Continue reading

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Merry Christmas! The TREMOR3™ is on Sale

Get the US SOCOM* Chosen Reticle Now! The Legendary TREMOR3™ is the Ultimate Holiday Gift These prices are only good for 24 hours so don’t wait to get this USSOCOM Chosen Reticle!* SAVE NOW Download the FREE Horus Ballistics App … Continue reading

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NOW available on Steiner

Now Available on Steiner Optics Predator Binoculars and Riflescopes Predator Diamond Coated™ lens and an Illuminated Reticle in a compact, lightweight design with the military durability and ruggedness you’ve come to expect from Steiner! With over 90% light transmission and … Continue reading

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Black Friday Sneak Peek

Hey Friend, we’ve revealed a few Black Friday offers early. Gear up while supplies last and get ready for more offers coming soon. REVEAL DEALS SHOP PRODUCTSALL PRODUCT | BRANDED GEAR CUSTOMER SUPPORTTROUBLESHOOTING | RETURN & WARRANTY CONTACT US ACCOUNT | … Continue reading

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SOUSA Optics Partners with Laura Burgess Marketing for Press and Writer Relations

SOUSA™ Optics Partners with Laura Burgess Marketing for Press and Writer Relations SOUSA™ Optics, formerly Sun Optics USA, will be announcing new products and incentives through their partnership with Laura Burgess Marketing (LBM), an industry PR company. Fort Worth, Texas … Continue reading

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Join us for Hunter Sight-In: November 8–12

October 28, 2021 JOIN US AT VORTEX HQ FOR HUNTER SIGHT-IN NOVEMBER 8-12, 2021 BARNEVELD, Wis. – Sight in your rifle and zero in on deer hunting success with Team Vortex.Welcome HuntersTake the guesswork and hassle out of sighting in … Continue reading

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LUCID Optics Teams Up with Blue August for Marketing Needs

October 11, 2021 Lucid Optics Teams Up with Blue August for Marketing Needs (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, has teamed up with Blue August, LLC, a creative marketing and public relations firm specializing in the … Continue reading

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Bushnell® Elite Tactical Continues GAP Grind Title Sponsorship for 2021

OVERLAND PARK, Kan. – September 30, 2021 – Bushnell®, an industry leader in performance optics, continues its title sponsorship of the GA Precision/Bushnell “GAP Grind” Pro/Am. Widely known as the largest and most sought-after precision rifle match in the world, … Continue reading

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LUCID Optics Launch Their 7-part TV Series Ballistic Pursuit

September 29, 2021 Lucid Optics – Ballistic Pursuit –  to Air Tracks Into South Africa (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, is proud to announce the launch of their 7-part TV series Ballistic Pursuit. Lucid Optics … Continue reading

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Take the Public Lands Fight into your Own Hands

FALL IS HERE AND THERE’S NO BETTER TIME TO CELEBRATE OUR PUBLIC LANDS BARNEVELD, Wis. – Whether you’re a hunter, shooter, or both, the vast amount of public lands available for you to enjoy throughout the United States should never … Continue reading

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Desert Tech: Proper Scope mounting

Mounting your riflescope properly is a very important task. A properly leveled scope with even torqued mounting screws will give you the best performance. Are you looking for a Razor? We have those and many other Vortex riflescopes in stock. … Continue reading

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Old Rifle, New Look!

UPDATE YOUR RIFLE Give your rifle the upgrade it needs. The new Burris Fullfield IV is a fresh take on an old classic and an instant upgrade to your most trusty rifle. With hunting season upon us and over 50 … Continue reading

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EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS)

EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS) Ann Arbor, Michigan (September 15, 2021) – Target detection, identification and precise engagement are essential in fast-moving scenarios where operators transition from close to mid-range targets. EOTECH Magnifiers enhance … Continue reading

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The Bus is on the Road!

HANDGUNS  RIFLES  MOUNTS ZRODelta, U.S. Optics, and Victrix Armaments On the Road Again! The Tour Bus is on the road! First stop is in Lubbock, TX at Sharp Shooters Safe and Gun at 10:30 Central (8/26/21)! After lunch we’ll be … Continue reading

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Should Your Magnifier Include Ranging Stadia?

First came the red dot and reflex sights, both of these technologies vastly improved the accuracy and speed of target acquisition and engagement. Soon, operators determined they needed a way to add magnification to extend their range of engagement. The … Continue reading

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LUCID Optics Binoculars Make Outdoor Life’s Annual List

LUCID OPTICS BINOCULARS MAKE OUTDOOR LIFE’S ANNUAL LIST B-8 8×42 Binocular”THE BEST NEW HUNTING BINOCULARS OF 2021″ B-8 8×42 Binocular RIVERTON, WY, U.S. – (August 17, 2021) – LUCID Optics, known for more than a decade of refining traditional optics … Continue reading

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EOTECH® Welcomes Aaron Hampton to the Team

EOTECH® Welcomes Aaron Hampton to the Team Ann Arbor, MI (August 10, 2021) — EOTECH is pleased to announce the hiring of Aaron Hampton for the role of Product Manager. In this position, Aaron will be the liaison between EOTECH’s … Continue reading

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Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award

Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award TAMPA, FL, August 9, 2021 – Meopta’s new MeoPro Air 10×42 HD binocular has won Outdoor Life magazine’s 2021 Great Buy award.  The advanced optical system and sleek … Continue reading

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How to Use the TREMOR Wind Dots

View this email in your browser How to use the TREMOR™ Time of Flight Wind Dots for faster target engagement Find out more about the Horus TREMOR5™ Competition Optimized Riflescope Reticle and try it for yourself with our online simulator! … Continue reading

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Bushnell® Recognizes Tom Beckstrand for Lifetime Achievement

OVERLAND PARK, Kan. – July 28, 2021 – Bushnell®, an industry leader in performance optics, has recognized Tom Beckstrand with the 2020 Bill McRae Lifetime Achievement Award for his contributions to optics and the outdoor industry. The rifle and optics … Continue reading

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VORTEX OPTICS VENOM 5-25X56 FFP MRAD PART I

When Vortex Optics introduced the Venom 5-25X56 FFP MRAD, they launched what I can only describe as the best value in a, high performance, entry level, long range shooting, magnified optic on the market. The EBR7C reticle provides everything a … Continue reading

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Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship

Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship OVERLAND PARK, Kan. – July 9, 2021 – Bushnell®, an industry leader in performance optics, is celebrating Bushnell pro shooter KC Eusebio’s first-place finish at the 2021 ESP Bighorn Classic … Continue reading

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BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFE

BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFEEasier to teach. Easier to learn. Easier to hunt.Here’s a simpler way for hunting mentors and mentees to connect. BARNEVELD, Wis. – Imagine you never started hunting … All those early … Continue reading

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Up To 40% Off All Scope Mounting Tools

Oh say can you see up to 40% off popular scope mounting tools from Wheeler? Shop these deals now through Juyly 6th and get perfectly sighted in. SHOP NOW Professional Laser Bore Sighter Get fast and accurate bore sighting with … Continue reading

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EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope

Power to Perform – EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope Ann Arbor, MI (June 24, 2021) – Winning the long-range game requires an outstanding optic – one that’s powerful, bright and robust. Say hello to the EOTECH Vudu 8-32×50 SFP … Continue reading

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Bushnell® Unveils New Fusion X Rangefinding Binoculars

Bushnell® Unveils New Fusion X Rangefinding Binoculars 10×42 Rangefinding Binoculars Usher in New Era of Laser Rangefinder Technology OVERLAND PARK, Kan. – June 24, 2021 – Bushnell®, an industry leader in performance optics, is excited to announce the release of … Continue reading

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USSOCOM Chooses Horus Reticles

The TREMOR3™ Reticle is the choice of US Special Operations Command USSOCOM chooses Horus Reticle for the Ranging – Variable Power Scope (R-VPS) Program Read More Find out why over 30 militaries around the world choose the Horus TREMOR3™ reticle … Continue reading

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New Buckmasters Riflescopes & Rangefinders

The Buckmasters Rangefinder and Riflescopes were inspired by Jackie Bushman to bring the performance of SIG SAUER Electro-Optics at a value that is within reach for every hunter. The riflescopes feature a custom Buckmasters Bullet Drop Compensation (BDC) reticle that … Continue reading

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SIG SAUER ZULU6 10X30 mm Image Stabilized Binoculars

In 2021 SIG expanded its outstanding electro optics portfolio with the introduction of two image stabilized binoculars. The ZULU6 10×30 mm and 16×42 mm are impressive in every respect. In this review, I explore the ZULU6 10X30 mm offering from … Continue reading

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MIL-SPEC ATACR 4-20×50 F1 SELECTED FOR USSOCOM R-VPS CONTRACT

Nightforce Optics is proud to announce that another variant of the ATACR product line has been selected to fill the Ranging – Variable Power Scope (R-VPS) component of the Miniature Aiming Systems – Day Optic (MAS-D) Program. The MIL-SPEC ATACR™ … Continue reading

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