Category Archives: Optics
NOW available on Steiner
Now Available on Steiner Optics Predator Binoculars and Riflescopes Predator Diamond Coated™ lens and an Illuminated Reticle in a compact, lightweight design with the military durability and ruggedness you’ve come to expect from Steiner! With over 90% light transmission and … Continue reading
Black Friday Sneak Peek
Hey Friend, we’ve revealed a few Black Friday offers early. Gear up while supplies last and get ready for more offers coming soon. REVEAL DEALS SHOP PRODUCTSALL PRODUCT | BRANDED GEAR CUSTOMER SUPPORTTROUBLESHOOTING | RETURN & WARRANTY CONTACT US ACCOUNT | … Continue reading
SOUSA Optics Partners with Laura Burgess Marketing for Press and Writer Relations
SOUSA™ Optics Partners with Laura Burgess Marketing for Press and Writer Relations SOUSA™ Optics, formerly Sun Optics USA, will be announcing new products and incentives through their partnership with Laura Burgess Marketing (LBM), an industry PR company. Fort Worth, Texas … Continue reading
Join us for Hunter Sight-In: November 8–12
October 28, 2021 JOIN US AT VORTEX HQ FOR HUNTER SIGHT-IN NOVEMBER 8-12, 2021 BARNEVELD, Wis. – Sight in your rifle and zero in on deer hunting success with Team Vortex.Welcome HuntersTake the guesswork and hassle out of sighting in … Continue reading
LUCID Optics Teams Up with Blue August for Marketing Needs
October 11, 2021 Lucid Optics Teams Up with Blue August for Marketing Needs (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, has teamed up with Blue August, LLC, a creative marketing and public relations firm specializing in the … Continue reading
Bushnell® Elite Tactical Continues GAP Grind Title Sponsorship for 2021
OVERLAND PARK, Kan. – September 30, 2021 – Bushnell®, an industry leader in performance optics, continues its title sponsorship of the GA Precision/Bushnell “GAP Grind” Pro/Am. Widely known as the largest and most sought-after precision rifle match in the world, … Continue reading
LUCID Optics Launch Their 7-part TV Series Ballistic Pursuit
September 29, 2021 Lucid Optics – Ballistic Pursuit – to Air Tracks Into South Africa (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, is proud to announce the launch of their 7-part TV series Ballistic Pursuit. Lucid Optics … Continue reading
Take the Public Lands Fight into your Own Hands
FALL IS HERE AND THERE’S NO BETTER TIME TO CELEBRATE OUR PUBLIC LANDS BARNEVELD, Wis. – Whether you’re a hunter, shooter, or both, the vast amount of public lands available for you to enjoy throughout the United States should never … Continue reading
Desert Tech: Proper Scope mounting
Mounting your riflescope properly is a very important task. A properly leveled scope with even torqued mounting screws will give you the best performance. Are you looking for a Razor? We have those and many other Vortex riflescopes in stock. … Continue reading
Old Rifle, New Look!
UPDATE YOUR RIFLE Give your rifle the upgrade it needs. The new Burris Fullfield IV is a fresh take on an old classic and an instant upgrade to your most trusty rifle. With hunting season upon us and over 50 … Continue reading
EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS)
EOTECH® G43 & G45 Magnifiers Enhance Any Holographic Weapon Sight (HWS) Ann Arbor, Michigan (September 15, 2021) – Target detection, identification and precise engagement are essential in fast-moving scenarios where operators transition from close to mid-range targets. EOTECH Magnifiers enhance … Continue reading
The Bus is on the Road!
HANDGUNS RIFLES MOUNTS ZRODelta, U.S. Optics, and Victrix Armaments On the Road Again! The Tour Bus is on the road! First stop is in Lubbock, TX at Sharp Shooters Safe and Gun at 10:30 Central (8/26/21)! After lunch we’ll be … Continue reading
Should Your Magnifier Include Ranging Stadia?
First came the red dot and reflex sights, both of these technologies vastly improved the accuracy and speed of target acquisition and engagement. Soon, operators determined they needed a way to add magnification to extend their range of engagement. The … Continue reading
LUCID Optics Binoculars Make Outdoor Life’s Annual List
LUCID OPTICS BINOCULARS MAKE OUTDOOR LIFE’S ANNUAL LIST B-8 8×42 Binocular”THE BEST NEW HUNTING BINOCULARS OF 2021″ B-8 8×42 Binocular RIVERTON, WY, U.S. – (August 17, 2021) – LUCID Optics, known for more than a decade of refining traditional optics … Continue reading
EOTECH® Welcomes Aaron Hampton to the Team
EOTECH® Welcomes Aaron Hampton to the Team Ann Arbor, MI (August 10, 2021) — EOTECH is pleased to announce the hiring of Aaron Hampton for the role of Product Manager. In this position, Aaron will be the liaison between EOTECH’s … Continue reading
Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award
Meopta MeoPro Air 10×42 HD Binocular Wins Outdoor Life Great Buy Award TAMPA, FL, August 9, 2021 – Meopta’s new MeoPro Air 10×42 HD binocular has won Outdoor Life magazine’s 2021 Great Buy award. The advanced optical system and sleek … Continue reading
How to Use the TREMOR Wind Dots
View this email in your browser How to use the TREMOR™ Time of Flight Wind Dots for faster target engagement Find out more about the Horus TREMOR5™ Competition Optimized Riflescope Reticle and try it for yourself with our online simulator! … Continue reading
Bushnell® Recognizes Tom Beckstrand for Lifetime Achievement
OVERLAND PARK, Kan. – July 28, 2021 – Bushnell®, an industry leader in performance optics, has recognized Tom Beckstrand with the 2020 Bill McRae Lifetime Achievement Award for his contributions to optics and the outdoor industry. The rifle and optics … Continue reading
VORTEX OPTICS VENOM 5-25X56 FFP MRAD PART I
When Vortex Optics introduced the Venom 5-25X56 FFP MRAD, they launched what I can only describe as the best value in a, high performance, entry level, long range shooting, magnified optic on the market. The EBR7C reticle provides everything a … Continue reading
Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship
Bushnell® Shooter KC Eusebio Wins at 2021 Colorado State Championship OVERLAND PARK, Kan. – July 9, 2021 – Bushnell®, an industry leader in performance optics, is celebrating Bushnell pro shooter KC Eusebio’s first-place finish at the 2021 ESP Bighorn Classic … Continue reading
BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFE
BECOME A HUNTING MENTOR THIS YEAR AND CHANGE SOMEONE’S LIFEEasier to teach. Easier to learn. Easier to hunt.Here’s a simpler way for hunting mentors and mentees to connect. BARNEVELD, Wis. – Imagine you never started hunting … All those early … Continue reading
Up To 40% Off All Scope Mounting Tools
Oh say can you see up to 40% off popular scope mounting tools from Wheeler? Shop these deals now through Juyly 6th and get perfectly sighted in. SHOP NOW Professional Laser Bore Sighter Get fast and accurate bore sighting with … Continue reading
EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope
Power to Perform – EOTECH® Vudu® 8-32×50 SFP Long-Range Riflescope Ann Arbor, MI (June 24, 2021) – Winning the long-range game requires an outstanding optic – one that’s powerful, bright and robust. Say hello to the EOTECH Vudu 8-32×50 SFP … Continue reading
Bushnell® Unveils New Fusion X Rangefinding Binoculars
Bushnell® Unveils New Fusion X Rangefinding Binoculars 10×42 Rangefinding Binoculars Usher in New Era of Laser Rangefinder Technology OVERLAND PARK, Kan. – June 24, 2021 – Bushnell®, an industry leader in performance optics, is excited to announce the release of … Continue reading
USSOCOM Chooses Horus Reticles
The TREMOR3™ Reticle is the choice of US Special Operations Command USSOCOM chooses Horus Reticle for the Ranging – Variable Power Scope (R-VPS) Program Read More Find out why over 30 militaries around the world choose the Horus TREMOR3™ reticle … Continue reading
New Buckmasters Riflescopes & Rangefinders
The Buckmasters Rangefinder and Riflescopes were inspired by Jackie Bushman to bring the performance of SIG SAUER Electro-Optics at a value that is within reach for every hunter. The riflescopes feature a custom Buckmasters Bullet Drop Compensation (BDC) reticle that … Continue reading
SIG SAUER ZULU6 10X30 mm Image Stabilized Binoculars
In 2021 SIG expanded its outstanding electro optics portfolio with the introduction of two image stabilized binoculars. The ZULU6 10×30 mm and 16×42 mm are impressive in every respect. In this review, I explore the ZULU6 10X30 mm offering from … Continue reading
MIL-SPEC ATACR 4-20×50 F1 SELECTED FOR USSOCOM R-VPS CONTRACT
Nightforce Optics is proud to announce that another variant of the ATACR product line has been selected to fill the Ranging – Variable Power Scope (R-VPS) component of the Miniature Aiming Systems – Day Optic (MAS-D) Program. The MIL-SPEC ATACR™ … Continue reading
Bushnell® Concludes Grand Slam Pursuit
Bushnell® Concludes Grand Slam Pursuit Video Series Follows Hunter on Quest for all Four Turkey U.S. Subspecies OVERLAND PARK, Kan. – June 8, 2021 – Bushnell®, an industry leader in performance optics, has officially wrapped up its video series, The … Continue reading
Introducing the NEW Venom® 5-25×56 FFP Riflescope
May 27, 2021 THE VORTEX® VENOM® 5-25×56 FFP. START LOOKING FOR A LONGER RANGE. BARNEVELD, Wis. – Vortex Optics is launching the all-new Venom® 5-25×56 FFP, the first in a new series of optics aimed at giving shooters all the … Continue reading
EOTECH® Vudu® 1-8×24 SFP Riflescope—Built for Speed and Precision
EOTECH® Vudu® 1-8×24 SFP Riflescope—Built for Speed and Precision Ann Arbor, MI (May 26, 2021) – Competition shooters and hunters demand speed and precision from their riflescopes for close quarters to mid-range shooting applications. Vudu’s 1-8×24 SFP riflescope offers a … Continue reading
Holosun- How To Zero Your New Optic
City of Industry, Ca. (May 12, 2021)- One of the best things about some of the optics advancements in recent years has been the ability to incorporate them into all sorts of firearms, including pistols. This proves extremely beneficial for … Continue reading
Tasco® Unveils New Website, ProPoint® Red Dot Lineup Expansion
OVERLAND PARK, Kan. – May 10, 2021 – Tasco®, a leader in superior value optics, has launched a major redesign of its website, Tasco.com. Besides a new look and feel, the website features overhauled navigation, enhanced product content and new … Continue reading
Bushnell® Expands Rimfire Riflescope Lineup
Bushnell® Expands Rimfire Riflescope Lineup New Scopes Offer DZ22 Reticles and Peak Performance for Rimfire Shooters OVERLAND PARK, Kan. – May 5, 2021 – Bushnell®, an industry leader in performance optics, has announced the addition of two new models to … Continue reading
German Precision Optics’ SPECTRA™ 5X 3-15x56i: The Ultimate Low-Light Riflescope
German Precision Optics’ SPECTRA™ 5X 3-15x56i:The Ultimate Low-Light Riflescope RICHMOND, Va. (April 26, 2019) — Built as the ultimate low-light, high-performance riflescope, the German Precision Optics (GPO) SPECTRA 3-15x56i has been built to give you the premium performance serious hunters and … Continue reading
PRIMARY ARMS OPTICS RELEASESGLx® 2x PRISM WITH ACSS® GEMINI™ RETICLE
HOUSTON, TEXAS – Primary Arms Optics has released a brand-new reticle option for their popular GLx 2x Prism Scope: the ACSS Gemini. Designed for 9mm carbines and AR pistols, the ACSS Gemini reticle incorporates all the advanced features of ACSS and … Continue reading
New In Stock: Brushline Pro Series
Our new Brushline Pro series have feature-rich, best in class optics. Our scopes are made from durable, aerospace grade aluminum and come with a lifetime warranty. All scopes go through rigorous testing to perform optimally regardless of the conditions and … Continue reading
Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero
Umarex USA Receives New Patent for Optical Technology in Axeon Second Zero FORT SMITH, AR (April 22, 2021) – Umarex USA, Inc., a family-owned outdoor sporting brands company known for innovative shooting sports products, today announced the company has been … Continue reading
EOTECH® Affirms Commitment to Spirit of Blue’s Mission
Ann Arbor, MI (April 21, 2021) – The Spirit of Blue Foundation is a 501(c)3 non-profit organization dedicated to enhancing officer safety and vitality throughout the law enforcement community. EOTECH®, the leading manufacturer of holographic weapon sights and premium Vudu® … Continue reading
Dynamic Duo – EOTECH® Vudu® 5-25×50 FFP Adds Horus™ TREMOR3™ Reticle
Dynamic Duo – EOTECH® Vudu® 5-25×50 FFP Adds Horus™ TREMOR3™ Reticle Ann Arbor, MI (April 13, 2021) – Today’s marksmen rely on advanced optics technology for rapid target acquisition and long-range precision under all lighting conditions. The battle-tested Vudu® 5-25×50 … Continue reading
FOG HORN 