Category Archives: Optics

Introducing the XTR Pro

Burris Debuts XTR Pro Riflescope and Accessories GREELEY, Colo. (January 13, 2022) – Designed for shooters by shooters and manufactured in Greeley, Colorado; Burris announces the new Xtreme Tactical (XTR) Pro line of riflescopes. Elevating the XTR family to the … Continue reading

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Sightmark Introduces Powerful NEW Riflescope

(MANSFIELD, TEXAS) – The innovators at Sightmark are excited to present a brand-new riflescope family to the firearms industry – the Presidios. These scopes represent the next iteration of Sightmark riflescopes, where users get powerful optics that are as durable … Continue reading

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The NEW Micro6x Magnifier from Vortex® takes your red dot 6x farther.

THE NEW MICRO6X MAGNIFIER FROM VORTEX® TAKES YOUR RED DOT FARTHER. BARNEVELD, Wis. – With a red dot, your carbine is already a versatile weapon, giving you the confidence you need to engage close-range targets. But now, there’s a simple … Continue reading

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NEW PLx Cantilever Mounts available for Pre-Order!

PRIMARY ARMS® OPTICS RELEASES NEW PLx® RIFLE SCOPE MOUNTS HOUSTON, TEXAS – Primary Arms Optics has released a new line of rifle scope mounts for their premium PLx product line. As part of the PLx line, these mounts meet the … Continue reading

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U.S. Optics ALL IN for SHOT 2022!

Home FDN-Series TS-Series Accessories SHOT Show 2022: We’re all in!  We at U.S. Optics are excited to be returning to SHOT Show this year! Back and better than ever, the U.S. Optics Team has partnered with sister companies ZRODelta and UnbrandedAR, as well … Continue reading

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LUCID Optics Offers Upgraded L7 Rifle Scope

January 12, 2022 LUCID Optics Offers Upgraded L7 Rifle Scope (Wyoming) – Lucid Optics, manufacturer of high quality firearms optics and accessories, is proud to offer an updated model of their L7 1-6×24 scope.The L7 Scope from Lucid Optics is … Continue reading

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German Precision Optics USA Introduces the New GPOTAC 1-8x24i FFP Riflescope

German Precision Optics USA Introduces the New GPOTAC™ 1-8x24i FFP Riflescope RICHMOND, Va. (Jan. 11, 2022) — German Precision Optics (GPO) has upgraded and is reintroducing the all-new GPOTAC™ 8Xi 1-8x24i first-focal-plane riflescope. This product is German-designed and engineered to … Continue reading

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Meopta Introduces MeoSport R 3-15×50 RD

Meopta Introduces MeoSport R 3-15×50 RD TAMPA, FL, January 10, 2022 – Meopta Sport Optics is pleased to introduce the new MeoSport R 3-15×50 RD with illuminated 4C reticle. Designed for hunters seeking value and performance well beyond its price, … Continue reading

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Vortex Optics Lands Contract to Produce Next-Gen Fire Controls

Vortex Optics Vortex’s XM157 The U.S. Army Contracting Command – New Jersey (CC-NJ), on behalf of Project Manager – Soldier Lethality, awarded a fixed amount Follow-on Production, Other Transaction Agreement W15QKN-22-9-P0001, in accordance with 10 U.S.C. § 2371b(f) to Sheltered … Continue reading

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Discovery 2022 – Start your Journey

PRIMARY ARMS® OPTICS UNVEILS UPCOMING OPTICS IN ‘DISCOVERY 2022’ REVEAL HOUSTON, TEXAS – Primary Arms Optics has released a list of upcoming optics for the new year, including all upcoming products in a reveal titled Discovery 2022. Discovery 2022 opens … Continue reading

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NEW Razor® Gen III 6-36×56 FFP Riflescope: Everything is in range.

THE VORTEX® RAZOR® HD GEN III 6-36×56 FFP RIFLESCOPE: THE ULTIMATE LONG-RANGE TACTICAL SOLUTION. BARNEVELD, Wis. – The new Razor® HD Gen III 6-36×56 FFP riflescope from Vortex® offers all the magnification you need to go long, while staying optically … Continue reading

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Special Discount during Law Enforcement Appreciation Month

Thank you for those who have served Aimpoint stands behind the men and women who have served this great nation. During Aimpoint’s Law Enforcement Appreciation month, we are offering an additional 5% off your already discounted price through our First … Continue reading

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LUCID Optics Receives Top Honors for Binoculars

Lucid Optics Receives Top Honors for Binoculars (Wyoming) – Lucid Optics, manufacturer of high quality firearms optics and accessories, has been recognized for their B-8 8×24 High Definition (ED) Binoculars in a recent Outdoor Life magazine article, “The Best New … Continue reading

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Steiner Unit Clearance

Demo Unit Clearance A chance to own your favorite Steiner products at a fraction of the regular price! Featured Product The Close Quarters Thermal is a see-through thermal sight with Clear View Technology that overlays onto a direct view of … Continue reading

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Have yourself a Desert Tech Christmas

Christmas Promotion SRS A2 and A2 Covert Chassis 10% off when purchased with Vortex optics: HTI chassis 10% off Accessories and apparel promo Accessories and apparel are in stock and will ship immediately, chassis orders will ship by January 1, … Continue reading

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New PGM products to put under the Christmas tree

There is still time to write your letter to Santa! Some new products and also some great classics for Christmas, but hurry up because it will soon be too late to put them under the tree! The 6.5 PRC arrives … Continue reading

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German Precision Optics (GPO) Expands to Fixed Power Scopes

German Precision Optics (GPO) Expands to Fixed Power Scopes RICHMOND, Va. (Dec. 6, 2021) — German Precision Optic USA’s owner and CEO, Mike Jensen is pleased to announce that the company is entering the fixed power scope market with the … Continue reading

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NOW available on Steiner

Now Available on Steiner Optics Predator Binoculars and Riflescopes Predator Diamond Coated™ lens and an Illuminated Reticle in a compact, lightweight design with the military durability and ruggedness you’ve come to expect from Steiner! With over 90% light transmission and … Continue reading

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New at PGM : 36 mm scope rings !

New 36 mm Scope rings! New at PGM’shop : 36 mm Scope rings. A full range available in stock for scope bodies diameter: 30mm34 mm35 mm36 mm Flat or 30 MOA slope scope base. French made by talented CNC guys … Continue reading

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Zeiss LRP S5, a New Elite Precision Optic. 40+ Mils Elevation.

Kahles, Tangent, ZCO, meet your new competitor: Zeiss LRP S5 It takes a lot to impress us…the LRP S5 did. Zeiss LRP S5 3-18x Preorder Zeiss LRP S5 5-25x Preorder Preorders start at $3299.9999% Off Audere Mounts/RingsComplimentary Throw Lever, Scope … Continue reading

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Up to 30% OFF Sitewide for Black Friday

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NEW! SLx 3x Magnifier now Available

Brands AR-15 AR-308 AK-47 Scopes The NEW SLx 3x Magnifier supplements your red dot or 1x prism with added magnification when engaging targets at medium to long distance. This magnifier is part of our SLx optics line. SLx optics built … Continue reading

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German Precision Optics Expands its GPOTAC™ FFP Scope Line With The New 4.5-27x50i Riflescope

RICHMOND, Va. (Nov. 3, 2021) — German Precision Optics (GPO) has entered the high magnification first focal plane scope market with its new premium tactical riflescope, the GPOTAC™ 4.5-27x50i FFP. Designed for professional use, as well as shooters and hunters … Continue reading

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Join us for Hunter Sight-In: November 8–12

October 28, 2021 JOIN US AT VORTEX HQ FOR HUNTER SIGHT-IN NOVEMBER 8-12, 2021 BARNEVELD, Wis. – Sight in your rifle and zero in on deer hunting success with Team Vortex.Welcome HuntersTake the guesswork and hassle out of sighting in … Continue reading

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NEW ACSS Apollo .308/6.5 Grendel

Brands AR-15 AR-308 AK-47 Scopes Primary Arms Optics is proud to announce the release of a new reticle option for long-range precision: ACSS® Apollo® .308/6.5GRN Reticle.Optimized for .308 Winchester and 6.5 Grendel, the ACSS Apollo .308/6.5GRN Reticle features built-in target … Continue reading

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Steiner Used & Demo Clearance

Used and Demo Sale Get a chance to own your favorite Steiner products at a fraction of the regular price! Featured Product The Steiner eOptics Dual Beam Aiming Laser, or DBAL series, is the top choice for military units worldwide. … Continue reading

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Trijicon, Inc., Continues its Corporate Sponsorship with Safari Club International

Trijicon, Inc., Continues its Corporate Sponsorship with Safari Club International Tucson, AZ (October 14, 2021) – Long-term commitments by Corporate Sponsors are vital to the continued success and growth of Safari Club International (SCI) and its mission to promote and … Continue reading

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The EOTECH® Vudu® 3.5-18×50 SFP Rifle Scope is the Top Choice for Big Game Hunters

Ann Arbor, MI (October 12, 2021) – The EOTECH Vudu 3.5-18×50 Second Focal Plane scope may well be the perfect optic for big game hunting. The ideal choice for tack-driving precision, the Vudu 3.5-18x features EOTECH’s XC™ High-Density (HD) glass … Continue reading

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Why you should have a Bubble Level on your Gun!

Home Foundation Series® TS-Series Accessories Why you should be running a Bubble Level.. At first glance, many shooters would wonder why there is a bubble level hanging off of a rifle. Seems like “overkill” they might remark, or just plain unnecessary to those … Continue reading

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LUCID Optics Teams Up with Blue August for Marketing Needs

October 11, 2021 Lucid Optics Teams Up with Blue August for Marketing Needs (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, has teamed up with Blue August, LLC, a creative marketing and public relations firm specializing in the … Continue reading

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LUCID Optics Launch Their 7-part TV Series Ballistic Pursuit

September 29, 2021 Lucid Optics – Ballistic Pursuit –  to Air Tracks Into South Africa (Wyoming) – Lucid Optics, manufacturer of firearms optics and accessories, is proud to announce the launch of their 7-part TV series Ballistic Pursuit. Lucid Optics … Continue reading

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GLx 4-16x50mm FFP Rifle Scope wins Editor’s Choice in Outdoor Life

PRIMARY ARMS OPTICS WINS ‘TOP SCORING PRECISION RIFLE SCOPE’ EDITOR’S CHOICE AWARD FROM OUTDOOR LIFE HOUSTON, TEXAS – Primary Arms Optics’ GLx® 4-16x50mm FFP Rifle Scope won Editor’s Choice in Outdoor Life’s review of the Best New Precision Rifle Scopes. … Continue reading

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Desert Tech: Proper Scope mounting

Mounting your riflescope properly is a very important task. A properly leveled scope with even torqued mounting screws will give you the best performance. Are you looking for a Razor? We have those and many other Vortex riflescopes in stock. … Continue reading

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Holosun Attending NASGW Expo

Holosun Attending NASGW Expo City of Industry, CA (October 23, 2021) – Holosun is pleased to return to the NASGW Expo in Columbus, Ohio from October 27-29, 2021. Holosun will debut exciting new products including recent green reticle optics from … Continue reading

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Old Rifle, New Look!

UPDATE YOUR RIFLE Give your rifle the upgrade it needs. The new Burris Fullfield IV is a fresh take on an old classic and an instant upgrade to your most trusty rifle. With hunting season upon us and over 50 … Continue reading

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The Voodoo Behind EOTECH® Vudu Rifle Scopes

Ann Arbor, MI (August 26, 2021) – While Vudu is relatively new compared to its parent company, EOTECH, it has built a rock-solid reputation in the optics world. It has very quickly become the go-to-optic among precision shooters, hunters and … Continue reading

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The Bus is on the Road!

HANDGUNS  RIFLES  MOUNTS ZRODelta, U.S. Optics, and Victrix Armaments On the Road Again! The Tour Bus is on the road! First stop is in Lubbock, TX at Sharp Shooters Safe and Gun at 10:30 Central (8/26/21)! After lunch we’ll be … Continue reading

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Bushnell Unveils New Elite Tactical DMR3 and XRS3 Riflescopes

New Riflescopes Deliver Class-Leading Performance with a Propriety Reticle OVERLAND PARK, Kan. – August 3, 2020 – Bushnell®, an industry leader in performance optics, has announced the introduction of two new Elite Tactical riflescopes – the DMR3 3.5-21×50 FFP and … Continue reading

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EOTECH® Easterseals Over the Edge

Ann Arbor, MI (August 18, 2021) – Matt VanHaaren, the CEO of EOTECH, is a very smart and accomplished man. He has managed and developed several technology businesses throughout his career. But Matt isn’t perfect. On the outside is a … Continue reading

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U.S. Optics: Coming to a Town Near You!

HomeFoundation SeriesTS-SeriesAccessories ZRODelta, U.S. Optics, and Victrix Armaments Coming to a Town near YOU! The Tour Bus is heading out! On August 25th, our company bus will be on tour through 11 states over the next 33 days, visiting dealers, … Continue reading

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