Marketing Organization Shift at SIG SAUER

Marketing Organization Shift at SIG SAUER

NEWINGTON, N.H., (June 11, 2024) – SIG SAUER is pleased to announce that Robby Johnson has been named as Chief Marketing Officer.  Johnson currently serves as Senior Vice President, Commercial & Defense Product Management and will maintain those responsibilities.  In his current role, he has been responsible for tremendous cross-functional collaboration by connecting marketing, sales, product management, engineering, and manufacturing with the execution of numerous strategies and initiatives in the commercial and defense markets.

From the left: Robby Johnson, Tom Taylor and Jack Barnes

Johnson will report to SIG SAUER President & CEO, Ron Cohen and will work closely with the former Chief Marketing Officer & Executive Vice President, Commercial Sales, Tom Taylor, who will be assuming a new role in the company as Executive Vice President, Global Brand Development.  Johnson will also serve as Senior Vice President, SIG SAUER Academy where he will assume management of the world-renowned SIG SAUER Academy and SIG Experience Center.

“Robby brings a tremendous breadth of experience to the ever-evolving and growing SIG brand,” said Ron Cohen, Chief Executive Officer, SIG SAUER.  “Robby served our country as a U.S. Army Ranger, Amry Mountain Warfare School Instructor, and was a competitive shooter and trainer with the U.S. Army Marksmanship Unit.  His 21 years of military service and experience in the industry at Remington, as well as various roles at SIG SAUER puts him in a great position to make a smooth transition into his role leading SIG SAUER Marketing.”

Taylor, who has over 40 years of sales and marketing experience with 20 years collectively at Smith & Wesson, Mossberg, and SIG SAUER, plus 23 years at Coca-Cola and Frito-Lay, will work closely with Johnson for a seamless transition.

Jack Barnes, is Senior Vice President, Commercial Sales and will now report directly to Ron Cohen.

About SIG SAUER, Inc.

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities.  SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit: sigsauer.com.

FIREARMS  • AMMUNITION  • ELECTRO-OPTICS  • SUPPRESSORS  • AIRGUNS  • TRAINING