(HICKORY, NORTH CAROLINA, November 21, 2022) – Known for exceptional style and quality in cutlery, WOOX is pleased to announce availability of the new PURE knife. A folding design with an American Walnut handle, the PURE is ideal for the gentleman desiring a classically designed compact folder with EDC durability, styled with the modern approach WOOX is known for.

“PURE captures the essentials of Italian design, making it elegant in its simplicity, exceptional in its materials, and destined to become your essential everyday carry knife,” said Danilo Minelli, CEO of WOOX.

Featuring a 3.25” stainless steel blade length and measuring 7.5” open, the Pure is a featherweight 2.7 ounces. American walnut handles are luxurious to the touch. The AISI D2 steel blade has an attractive satin finish and operated with a peg actuator held in place with a solid liner lock locking system. A custom pocket clip ensures it stores securely.

PURE is available now for $149.00 MSRP at wooxstore.com.

WOOX is an outdoor gear company headquartered in Hickory, North Carolina with a mission of manufacturing premium products for outdoor enthusiasts. Our brand is the wild child of Minelli Group, an Italian company started in 1937 and sought after the world over for expertise in craftsmanship and design. WOOX products are designed to perform using raw, natural material; superior technology throughout the supply chain and manufacturing; and materials sourced in a responsible, sustainable manner for the good of the planet. For dealer inquiries and to learn more about WOOX, visit wooxstore.com.

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